[BND] Here's News --
Good Morning, and Happy Tuesday. It's August 28, 2023.
An Ocean of Wine is Swamping France This Year, So It's Paying to Destroy What's Left
France is turning to its old playbook: destroying surplus wine and propping up prices. It's going to spend about $216 million to destroy enough wine to fill more than 100 Olympic-size swimming pools. Producers will use the funds to distill their wine into pure alcohol to be used for other
Miller Lite, Coors Light Football Plans Include Big Sponsorships, New Ads
With Coors Light and Miller Lite both coming off a historic sales quarter, with Coors Light’s sales volume up 25% and Miller Lite’s up 20% for the 13 weeks that ended Aug. 20, according to Circana multi-outlet and convenience store data, they aim to keep the momentum going
Four Roses to Launch135th Anniversary Limited Edition Small Batch
The release will be the 16th in Four Roses Distillery's series of annual limited-edition special bottlings. It's bottled at 108 proof and features four hand-selected recipes: a 12-year-old and a 16-year-old OESV recipe, with notes of delicate fruit and caramel; a 14-year-old OESK recipe with notes of baking spice, an
The latest Grey Goose spot was filmed at the USTA Billie Jean King National Tennis Center and is debuting at the start of the U.S. Open. "For 17 years, Grey Goose has raised a glass to excellence at the US Open," said Aleco Azqueta, GREY GOOSE Vice President of
Serving Alcohol to Train Connecticut Servers
Serving Alcohol Inc. introduced Connecticut Alcohol Seller-Server Training. The program, designed to meet guidelines of the Connecticut Liquor Control Commission focuses on the key aspects of being a knowledgeable and responsible server. Among the topics covered: alcohol awareness, ID verification protocols, intervention techniques, establishment policies, state statutes, and much more.
Chandon California Marks 50 Harvests in Napa Valley
Chandon California officially announced the start of its 50th sparkling wine harvest today, with Head Winemaker Pauline Lhote calling the first pick of Napa’s 2023 season. Grapes for California’s sparkling wines are typically harvested earlier than those of still wines, though this season’s significantly cooler weather patterns
Two Roads Brewing Teams with Noah Kahan on New IPA
Two Roads Brewing Co. has teamed up with Noah Kahan, a Vermont singer and songwriter who has been touted as one of 2023's biggest and best new artists, to create Northern Attitude IPA, which Collin Kennedy, director of marketing at Two Roads, describes as "a piney, resinous, 7% ABV IPA
Loverboy's New RtDs: Spritz Variety Pack, Black Cherry Vanilla 6-Pack
Loverboy said it added a Spritz Variety 8-Pack and Black Cherry Vanilla Sparkling Hard Tea 6-Pack to its lineup of premium sparkling hard teas, spritzes and canned cocktails. Stemming from exceptional DTC sales and urging requests from their ultra-dedicated fanbase, following are more details on the new, premium offerings: · Spritz
Thanks for reading. Have a wonderful and successful day. See you tomorrow. – Joel