[BND] Here's News --

Good Morning, and Happy Tuesday. It's August 28, 2023.

An Ocean of Wine is Swamping France This Year, So It's Paying to Destroy What's Left

France is turning to its old playbook: destroying surplus wine and propping up prices.  It's going to spend about $216 million to destroy enough wine to fill more than 100 Olympic-size swimming pools. Producers will use the funds to distill their wine into pure alcohol to be used for other

Miller Lite, Coors Light Football Plans Include Big Sponsorships, New Ads

With Coors Light and Miller Lite both coming off a historic sales quarter, with Coors Light’s sales volume up 25% and Miller Lite’s up 20% for the 13 weeks that ended Aug. 20, according to Circana multi-outlet and convenience store data, they aim to keep the momentum going

Four Roses to Launch135th Anniversary Limited Edition Small Batch

The release will be the 16th in Four Roses Distillery's series of annual limited-edition special bottlings. It's bottled at 108 proof and features four hand-selected recipes: a 12-year-old and a 16-year-old OESV recipe, with notes of delicate fruit and caramel; a 14-year-old OESK recipe with notes of baking spice, an

Grey Goose Serves New Spot

The latest Grey Goose spot was filmed at the USTA Billie Jean King National Tennis Center  and is debuting at the start of the U.S. Open. "For 17 years, Grey Goose has raised a glass to excellence at the US Open," said Aleco Azqueta, GREY GOOSE Vice President of

Serving Alcohol to Train Connecticut Servers

Serving Alcohol Inc. introduced Connecticut Alcohol Seller-Server Training.  The program, designed to meet guidelines of the Connecticut Liquor Control Commission focuses on the key aspects of being a knowledgeable and responsible server. Among the topics covered: alcohol awareness, ID verification protocols, intervention techniques, establishment policies, state statutes, and much more.

Chandon California Marks 50 Harvests in Napa Valley

Chandon California officially announced the start of its 50th sparkling wine harvest today, with Head Winemaker Pauline Lhote calling the first pick of Napa’s 2023 season. Grapes for California’s sparkling wines are typically harvested earlier than those of still wines, though this season’s significantly cooler weather patterns

Two Roads Brewing Teams with Noah Kahan on New IPA

Two Roads Brewing Co. has teamed up with Noah Kahan, a Vermont singer and songwriter who has been touted as one of 2023's biggest and best new artists, to create Northern Attitude IPA, which Collin Kennedy, director of marketing at Two Roads, describes as "a piney, resinous, 7% ABV IPA

Loverboy's New RtDs: Spritz Variety Pack, Black Cherry Vanilla 6-Pack

Loverboy said it added a Spritz Variety 8-Pack and Black Cherry Vanilla Sparkling Hard Tea 6-Pack to its lineup of premium sparkling hard teas, spritzes and canned cocktails. Stemming from exceptional DTC sales and urging requests from their ultra-dedicated fanbase, following are more details on the new, premium offerings: · Spritz

Thanks for reading.  Have a wonderful and successful day.  See you tomorrow. – Joel

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