Good Morning and Happy Wednesday, April 8, 2026.

Alcohol Continues to Trail 2025: NIQ

During the four weeks ending March 28, Total Alcohol lagged year-ago levels. NIQ reports. Dollar sales reached $7.8 billion, down -2.4% vs a year earlier, while case volume declined -2.7% to 151.2 million. 

Redemption Whiskey Unveils New Packaging, 92% Bourbon, and New Philosophy

Prompted by a trademark dispute initiated by a competitor a few years ago, Redemption Whiskey took the opportunity to reimagine its brand identity, beginning with its packaging. Rather than looking backward, the brand chose to move forward, transforming a challenge into a catalyst for reinvention. 

From Svedka, a Flip Phone

Here's a clever and original promotion: Tapping into Gen Z's fascination with both AI and Y2K-era tech, Svedka introduces the SvedPhone, reviving a piece of early-2000s nightlife just in time for summer. 

Centenario Crafts Clever Promo Involving Fans in 'Memo for Mexico'

Centenario, México's No. 1 tequila and the Official Tequila of the Mexican National Team, is calling on fans to be part of "Memos for Mexico," a fan-powered movement turning the iconic Mexican folk song "Cielito Lindo" into the ultimate anthem for the summer 

Global Fruit Beer Market to Hit $520.8M by 2033 with 4.8% CAGR

The global fruit beer market is growing steadily, expected to be valued at around $375.1 million this yeaar and to reach $520.8 million by 2033, with a CAGR of 4.8% in the coming years, according to a new report from Persistence Market Research. 

Jim Beam Debuts "Home Field Advantage" Campaign

As the Official Spirits Partner of the U.S. Soccer Federation (USSF), Jim Beam is launching "Home Field Advantage," a new campaign featuring American soccer legend Tim Howard. 

Banfi Intros Pettegola Rose Toscana IGT

After early successes last year in select markets, Banfi Vintners expands La Pettegola Rosé Toscana IGT nationally, introducing the newest addition to its acclaimed La Pettegola portfolio.

Wilson Daniels Promotes Chris Pedersen to VP-National Accounts

Chandon unveils new ready-to-serve Spritz collection

As we went to press, Chandon announced the Chandon Spritz collection, a new trio of ready-to-serve sparkling cocktails, 

Chrome Horse Society Tequila Sponsors New York Empire on Tour

Chrome Horse Society Tequila officially debuted its sponsorship of Georgina Bloomberg's New York Empire team as part of a year-long global partnership spanning the 2026 Longines Global Champions Tour.

Brewers Assn. Industry Award Winners

Here is a list of winners of the Brewers Association 2026 Industry Award. The winners will be officially honored during ceremonies at the Craft Brewers Conference®(CBC®) April 20-22 in Philadelphia

Thanks for reading. I'll be back tomorrow. – Joel