More Consumers Want to Buy Spirits via DtC Shipping

In a just-released report, Sovos ShipCompliant said 87% of regular craft spirits drinkers saying they want to be able to legally purchase craft spirits via DtC shipping, up from 80% in 2022.

The report also found that:

• The majority (82%) of regular craft spirits drinkers said that U.S. laws should be updated to legalize DtC spirits shipping in more states. This is a slight uptick from the 79% who said the same in 2022.
• About 75% said they would be likely to sign up for a distillery’s subscription club if DtC shipping of products was an option.
• Still just eight states and Washington, D.C. permit interstate DtC spirits shipping – compared to the 47 states and Washington, D.C. that allow the same for wine.
• Four in five regular craft spirits drinkers (80%) say they are likely to purchase craft spirits via DtC in the future — an increase from 73% in 2022.
• On average, regular craft spirits drinkers who are likely to purchase craft spirits via DtC said they are willing to pay about $114 each month — adding up to about $1,369 each year.
• Approximately three quarters of regular craft spirits drinkers (72%) say they would be likely to share or post about that distillery on social media — free advertising that has the potential to reach a wide audience.