Come Over October Goes Global, Expanding Across U.S., Canada, N.Z.

Come Over October returns for its third year with its broadest participation yet, as the campaign expands internationally, grows its presence across U.S. retail and introduces new ways for consumers to put its simple invitation to gather into action.

Canada returns for a second year with an expanded national campaign led by Wine Growers Canada, while New Zealand joins Come Over October for the first time.

In the U.S., Albertsons’ Southern Region has adopted Come Over October as promotional programming for September and October, and Constellation Brands will activate the campaign for a third time across nearly 500 Kroger supermarkets.

Independent and regional retailers are getting behind the campaign as well, including Gary’s Wine & Marketplace and Buy Rite New Jersey, bringing Come Over October into local communities and neighborhood wine shops.

The continued retail adoption builds on previous Come Over October programs that have demonstrated the campaign’s ability to create a shared occasion around wine while giving retailers and suppliers flexibility in how they activate it.

Come Over October’s recent Wine & Gathering Study reinforced the opportunity behind that approach. Among more than 1,500 wine consumers surveyed, 41% said having a specific occasion or reason to gather would make them more likely to host a gathering with wine, while 44% wanted easy recipes and food-pairing ideas.

This fall, ComeOverOctober.com will give consumers more ways to act on that invitation, including downloadable invitation templates, conversation starters, hosting ideas and other tools intended to take some of the work out of gathering.

A new partnership with BlindVine will introduce What’s Your Hosting Signature? an interactive experience that lets consumers discover one of eight hosting personalities and share the results with friends.

Come Over October is also partnering with the American Lamb Board on approachable recipes and wine-pairing ideas, culminating in a seasonal giveaway, while LocalWineEvents.com is bringing campaign programming and events directly to its vast community of wine lovers as part of an expanded partnership this year.