Carolina Wine Brands Portfolio Integrated with González Byass

Carolina Wine Brands USA's portfolio has been integrated with the portfolio of González Byass USA. As part of the transaction, Vina Santa Carolina will have a minority share in Gonzalez Byass USA, the US subsidiary of Gonzalez Byass, the US unit of the historic wine producer, González Byass, headquartered in Jerez de la Frontera, Spain.

Mark Raymond, vp-national sales director of Carolina Wine Brands, joins González Byass USA as commercial director, along with other key commercial personnel from Carolina Wine Brands. 

“Merging Carolina Wine Brands into our business strengthens our national footprint and allows us to add resources to our sales efforts across the country,” said Andrew Sinclair, CEO, González Byass USA. “We are incredibly excited to incorporate these exceptional premium and luxury offerings into the Gonzalez Byass USA portfolio and welcome the support and experience the Carolina Wine Brands team will bring to our organization.” 

González Byass USA is an exclusive national importer of a select portfolio of international fine wines and spirits, including the González Byass family-owned brands from Spain, Chile and Mexico. In recent years, González Byass USA expanded its vision with representation and further acquisitions of additional leading brands to offer a wider global portfolio.

This story was corrected at 1:50 p.m. July 23 to reflect the integration of the portfolios rather than acquisition of Carolina Wine Brands.