Jack Daniel's Provides Rides Home to Service Members for 13th Year
"Operation Ride Home" is a joint venture between the Jack Daniel Distillery and the Armed Services YMCA (ASYMA) that will enable more than 1,000 junior enlisted service members to travel home to see loved ones this holiday season.
Nearly 13,000 people have traveled since the beginning of the program in 2011. Jack Daniel’s launched this year’s campaign with a $100,000 donation – bringing its overall commitment to nearly $3 million alongside business partners and public supporters.