Jennifer Lopez Launches Delola Spritzes & Cocktails
Delola Ready to Enjoy Spritz Cocktails was founded by international artist, actor, and entrepreneur Jennifer Lopez, the international artist, actor, and entrepreneur; her business partner Benny Medina and global drinks veterans Ken Austin and Jenna Fagnan. The name Delola came from a long-time nickname given to Ms. Lopez; "Lola" thus Delola or "from Lola".
The first release, "Delola Spritz" is available in three original cocktails:
- Bella Berry Spritz, made with berry, hibiscus and premium vodka; a full-bodied cocktail with notes of red berries, hibiscus and citrus.
- Paloma Rosa Spritz made with grapefruit, elderflower and premium tequila; an elevated Paloma with notes of ripe, luscious grapefruit, rich elderflower and a dash of salt,.and
- L'Orange Spritz made with orange, passionfruit and premium amaro; an ode to the Italian spritzes with notes of bright, delicious fruit perfectly balanced with the bitterness of amaro.
Delola will be available in 750ml and 375ml premium embossed glass bottles and will be sold in fine grocery and spirits establishments, restaurants, and bars beginning in April with a continued roll out throughout spring. The Delola bottle is embossed with the "Delola Crest" which was inspired by the Bronx crest, Jennifer's hometown, and with lions and ivy vines around the beautiful labels that Jennifer art directed.
The company will launch in the United States and expand globally in the years to come. Beam Suntory is a minority investor in Delola and has been named Delola's global distribution partner.
Jessica Spence, North America President of Beam Suntory, said, "When Jennifer, Benny, Ken and Jenna came to us with the Delola concept, we immediately knew we wanted to be involved. Our partnership with Delola is part of our larger global RTD strategy and Delola is the perfect complement to the brands in our portfolio. We are incredibly excited to leverage our capabilities to bring Delola's unique proposition to consumers and make it a tremendous success."