Nearest & Jack to Host Summit for BIPOC Spirits Businesspeople

The "Spirits on the Rise Summit," April 17 and 18, will bring together spirits industry entrepreneurs from historically underrepresented communities who will have unprecedented access to industry experts from NJAI founders Uncle Nearest Premium Whiskey and Jack Daniel's Tennessee Whiskey, as well as leaders from companies like Hyatt Hotels, Breakthru Beverage, ReserveBar, and Republic National Distributing Company to learn more about investment and finance, distribution, route to market, networking, and community.

The event will allow the Nearest & Jack Advancement Institute to expand its impact beyond its existing programs – the Leadership Acceleration Program, the Business Incubation Program, and the Nearest Green School of Distilling – to further assist founders as they enter and progress in the spirits industry.

"When we launched the Nearest & Jack Advancement Initiative in 2020, our goal was to advance diversity within the American whiskey industry and we're thrilled to see the first group of graduates come through the program," said Jamie Butler, Jack Daniel's Global Brand Director. "The 'Spirits on the Rise' Summit expands upon the key tenants of this initiative and gives us the opportunity to increase the amount of BIPOC entrepreneurs we are able to support and educate in a multitude of areas."

For more info and to RSVP: nearestjack.rsvp360.co