New Products Old Fitzgerald Signs Gail Simmons as Brand's Hospitality Concierge Gail Simmons partners with Old Fitzgerald on crafting memorable guest experiences. (Courtesy Old Fitzgerald)
Big Sipz Enters Category with Resealable Vodka Innovation: Big Sipz Lyte Ade Big Sipz is expanding into a brand-new beverage frontier with the launch of Big Sipz Lyte Ade, marking the brand's first-ever vodka-based offering in the United States. Lyte Ade blends a smooth distilled vodka base with coconut water and, each 500ml resealable Tetra Pack has
Lake Hour Adds Lake Hour, the premium spirits-based RTD brand co-founded by actor Wyatt Russell and film producer Rich Peete, is expanding its tequila portfolio with the launch of Passionfruit Tangerine Tequila Seltzer, its first new tequila flavor since 2023, and first-ever Tequila Seltzer Variety Pack. The brand is also
Four Roses Debuts Experimental Series No. 003 with Chestnut-Wood Finish Four Roses Distillery is introducing Experimental Series No. 003: Chestnut, a limited-edition release that explores the distinctive flavors chestnut wood can bring to its signature bourbon. The third installment in Four Roses’ Experimental Series, this release pairs its six-year-old OBSK recipe with Japanese chestnut wood barrels, creating