On Premise Drinks Sales Remain Positive: CGA

This year, On Premise sales have remained consistent and checks for drinks-led occasions are on the rise across the US (+12% vs year average), outpacing check value (+9%), Andrew Hummel, CGA by NIQ client solutions director – North America, said.

With almost three in five consumers planning to travel domestically within the next three months, Hummel said  there is opportunity for drinks suppliers to explore partnerships with hotel chains at a national and local level to ensure their brands are front-of-mind for Spring Break travelers, with hotel restaurants and bars two of the more popular On Premise channels for US consumers who are on vacation. ”Across the Total US On Premise, velocity is up +7% versus 2022. This has been driven by both an uptick in visitation levels, and check value (+6%).

That's according to  which combines powerful datasets to provide a view of how brands and categories are being consumed, when and at what price.

With Feb.20 being President’s Day, Sunday and Monday, Feb. 26-27 February saw negative trends as velocity returned to normal levels. The most recent week has seen steady trends, with the usual variability by day and by state.

Total U.S.

Velocity over recent weeks has followed a similar pattern to previous years, with double-digit growth over the week including Valentine’s Day (to Feb. 18), followed by a return to more normal trading patterns in the latest week (down -8% vs the previous week).  

In major markets:

Florida

  • Sales velocity is now -2% year-over-year (comparing the same week one year prior)
  • Sales velocity is now +1% vs March 4, 2023

Illinois

  • Sales velocity is now +3% year-over-year  
  • Sales velocity is now +4% vs March 4, 2023

California

  • Sales velocity is now +1% year-over-year
  • Sales velocity is now +1% v March 4, 2023

New York

  • Sales velocity is now +9% year-over-year
  • Sales velocity is now +5% vs March 4, 2023

Texas

  • Sales velocity is now +5% year-over-year
  • Sales velocity is now +1% vs March 4, 2023