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[BND] Your Breakfast Briefing

Good Morning and Happy Tuesday, January 27, 2026. NIQ: Beer Approaches Stability; Total Alc Sales Show Slight Mid-January Lift To be sure, beer did experience a decline – dollar sales were down "only 0.9% in the last four weeks, NIQ reported. That was much better than the 2.

NIQ: Beer Approaches Stability; Total Alc Sales Show Slight Mid-January Lift

To be sure, beer did experience a decline – dollar sales were down "only 0.9% in the last four weeks, NIQ reported. That was much better than the 2.1% decline in the prior four weeks. Total alcohol losses were led by Spirits, down 3.5% in dollar sales,

Rebel Bourbon, Childress Racing Continue Partnership

Rebel Bourbon’s award-winning wheated recipe, known for defying trends and being unapologetically bold, will continue to be the official bourbon of Richard Childress Racing and a multi-race primary sponsor of Kyle Busch and the No. 8 team in the NASCAR Cup Series. “Rebel Bourbon celebrates real rebels

Budweiser Super Bowl Spot Stars Clydesdale, American Bald Eagle

To celebrate Budweiser’s milestone 150th anniversary, Budweiser returns to the Super Bowl with “American Icons,” a spot that honors its deep-rooted American heritage and features the Budweiser Clydesdales in their 48th national appearance on the Super Bowl stage. Starring a Clydesdale and a Bald Eagle under the care

Molson Coors to Cut 400 Jobs in 2026

The objective is to "win with our customers and consumers and return to growth," said Rahul Goyal, who became Molson Coors' new CEO earlier this month. The cuts represent about 9% of the salaried workforce in North America. Hundreds of the cuts were already open as a

Dusky Goose Names Andrew Imboden Head Winemaker

Dusky Goose has named Andrew Imboden head winemaker, marking the next chapter in the winery’s 25-year history. Imboden joined Dusky Goose in 2024 and spent two vintages as assistant winemaker before assuming the role of head winemaker. He follows a lineage that began with founding winemaker Lynn Penner-

Miller Family Wine Co. Promotes Chris Maciejewski to Director of Sales – East

Miller Family Wine Co. (MFWC) promotes Chris Maciejewski to Director of Sales – East. He joined MFWC in 2022, and as Regional Manager – Great Lakes, distinguished himself as a strategic leader skilled in managing teams, developing sales plans, and enhancing key relationships. As Director of Sales – East, Maciejewski will now oversee