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Last year was "challenging," NielsenIQ said in its annual review, with total dollar sales easing 3.4%, driven by volume softness. "Consumers remained highly value-conscious, moderating consumption and prioriting fewer but more intentional purchase occasions," it added. "Consumer demand has not disappeared but shifted,

Good Evening, and Happy Sunday. It's January 11, 2026. Dear Friend and Subscriber. Here's this week's edition of Kane's Beverage Week. There are six new stories in the front of the newsletter this week and a couple toward the end. Their headlines