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YOSHI Matcha Liqueur Names Southern Glazer’s Jamie Gruwer President
YOSHI, the world's first matcha liqueur, appointed Jamie Gruwer as President, marking a key milestone as the brand continues to expand its national footprint and meet growing consumer interest in matcha-inspired beverages.
Gruwer, who formerly led national accounts on-premise at Southern Glazer's Wine &
What I'm Reading --
Tigray's old grapevines have survived against the odds: New research uncovers their genetic and historic value
In the village of Rubaksa, Ethiopia, generations of farmers have preserved a unique grapevine landrace. (The Conversation via Phys.Org)
Jameson in Multi-Year Deal as Official Spirits Sponsor of NFL
Jameson has entered a major multiyear partnership as the Official Spirits Sponsor of the NFL, expanding its commitment to sports fandom and gameday rituals starting this fall.
It will serve as presenting sponsor of the Super Bowl Tailgate Concern and will build custom fan experiences at the Super Bowl Experience,
Bev/Al Shows Continued Soft Volumes; Consumer Spending Consistent
bw166 has provided more evidence of the impact of the K-economy on the American bev/al market.
The US beverage alcohol market remains under pressure in 2026, with beer, wine, and spirits all showing continued volume softness, even as consumer spending remains relatively resilient, bw166 said.
* Beer volume over
Little Change in French, Spain Wildfires Impact on Vineyards
Here's the wildfire situation as we went to press late last night:
Thankfully, there were still no reports of vineyards or wineries in Bordeaux being destroyed by the massive wildfires there. The New York Times ran a piece painting the despair of some winegrape growers in the Bordeaux
Palm Bay International Announces New Distributor Deals Across 26 States
Palm Bay International, which announced a strategic partnership with Republic National Distributing Co. in April 2024, said it signed with Southern Glazer's Wine & Spirits in 15 states and Reyes Beverage Group for 11 states. SGWS already represents Palm Bay in six states.
“The wholesale landscape has changed