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Black Box Wines, NHL Announce Multiyear U.S. Partnership
Black Box Wines, the Most Awarded Boxed Wine Brand, and the National Hockey League today announced a multiyear U.S. partnership naming Black Box the first official wine of the NHL. The partnership will introduce an integrated marketing platform called Wine Wednesdays to bring wine to one of the NHL’
Wine Institute Tests New Approach to Coordinated Storytelling During California Wine Month
Wine Institute is offering California wineries, regions and industry partners a free digital toolkit for California Wine Month to encourage consumers who choose to drink to rethink when, where and how wine fits into their lives. It gives ready-to-use resources to join the conversation while contributing their own
Share & Pair Sunday Prove Wine Lovers Look for Excuse to Gather
Share & Pair Sundays, a project of Come Together- A Community for Wine Inc., earned national media coverage and grew its social media presence over the course of the ten-week from May 3 through June 28 run. Results included:
* 13,040 winery events during the two-month period according