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Public Invited to DISCUS Innovation Showcase

Joel Whitaker

Joel Whitaker

23 Oct 2024
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Mixly Cocktail Co. Now Mixly Beverage Co.

Mixly Cocktail Co., the brand known for clean-ingredient cocktail and mocktail mixers, announced its rebrand to Mixly Beverage Co., marking the company’s evolution beyond the bar cart and into a broader beverage platform built for the way consumers drink today. The rebrand will debut ahead of the Summer
Joel Whitaker 25 Jun 2026
Success of Busch Light Apple Leads to Return of Busch Light Lime

Success of Busch Light Apple Leads to Return of Busch Light Lime

Busch Light Apple sold 2.3 million cases in just six weeks following its recent return to retail shelves, a 108% increase in volume from last year, Anheuser-Busch is now bringing back Busch Light Lime in 12-, 24-, and 30-packs of 12oz cans across 28 states. Last year,
Joel Whitaker 11 Jun 2026

Boston Beer Revives Brewer Patriot Collection

With beers based on original recipes from the Founding Fathers, Boston Beer Co. announces the return of the Brewer Patriot Collection. The Collection includes: George Washington Porter, brewed from Washington’s original recipe as found in the New York Public Library; James Madison Dark Wheat Ale, based on notes from
Joel Whitaker 28 May 2026

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