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Jim Beam's New Global Campaign Focuses on People

Jim Beam, the world's No. 1 bourbon and enduring American icon, launched its new global brand campaign to celebrate the notion that "People Are Good For You." The campaign, which includes a new website and advertising, accompanied by the rollout of a new visual identity and

CBrands Joins Media Firm to Create Content Studio

Constellation Brands, Inc.said it formed a multi-million dollar, multi-year partnership with Tastemade, a modern media company, to launch a first-of-its-kind content studio that will create and distribute social and streaming content to drive consumer engagement globally for Constellation Brands Wine & Spirit. “Constellation + Tastemade

Stella Artois New Campaign Celebrates Connections Made Over Dinner

Stella Artois is building upon its successful “Make Time for the Life Artois” campaign with a new commercial and "the biggest, most fully integrated 360-campaign in more than half a decade." “For ages, dinner served as a time for gathering and connection, and now we have grown

Nutrl Vodka Seltzers Taps Chloe Fineman for 1st National Integrated Campaign

NÜTRL Vodka Seltzer – the No. 2 spirits-based seltzer brand on the market - announces its first national campaign, "NÜTRL. The One with the Umlaut," featuring actress and Saturday Night Live star Chloe Fineman as Günter, a cheeky vodka seltzer sommelier and the brand's new spokesperson.

Molson Coors Appeals Recommendation to End 'Light Beer Shouldn't Taste Like Water' Aid

The Better Business Bureau's National Advertising Division recommended Molson Coors Beverage Co. end the claim that "light beer shouldn't taste like water, It should taste like beer." Molson Coors said it disagrees with the decision and recommendation of the National Advertising Division and will

Ad Study Finds Super Bowl Commercials Do Drive Consumer Demand

Advertising during this year's Super Bowl fueled a 6.4% increase in demand among viewers, accordiing to a just-released study by behavioral research company Veylinx. Where Super Bowl spots increase consumer demand has been a controvery among advertising executives. The overall increase in consumer demand was driven

Remy Martin Says Its Super Bowl Ads Ranks High in Engagement

Remy Martin made its Super Bowl debut Sunday, and the spot, which featured Serena Williams, ranked 25th out of 124 ads in the game, according to EDO (Entertainment Data Oracle) ranking. It "outperformed the median Super Bowl ad by 2.7 times. Of all spirits and beer advertisers during