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Gallo Picks Horizon Media as Agency of Record

Gallo named Horizon Media its agency of record for audience development, media planning, buying, and measurement across its portfolio. After a competitive review process, Gallo chose Horizon based on the agency's experience in highly regulated categories and its thoughtful approach to driving consistent, measurable results. Horizon will help

Chris Stapleton's Traveller Whiskey Stars in Sazerac's 1st Super Bowl Ad

Sazerac Co. will air its first Super Bowl ad shortly before kickoff Sunday on NBC and Telemundo. It will star Chris Stapleton, the recent Grammy winner, and Master Distiller Harlen Wheatley promoting Stapleton's Traveller whiskey, which is produced by Buffalo Trace Distillery. The ad focuses on the behind-

Peroni Nastro Azzurro: New Campaign, Gold Bottles

Peroni Nastro Azzurro: New Campaign, Gold Bottles

Peroni Nastro Azzurro, the No. 1 Italian beer brand, announced a new lifestyle campaign, "Here For The Nastro Azzurro" with Emmy Award-winning Italian-American chef, author and TV personality, Giada De Laurentiis, and limited-edition gold bottles for fans just in time for the most celebrated time

What A-B is Doing for Super Bowl LX

Michelob ULTRA, Budweiser and Bud Light will unveil all-new commercials during the broadcast of Super Bowl LX on February 8. As the Official Beer Sponsor of the NFL for over 20 years, Anheuser-Busch activates its iconic portfolio of brands on a global scale, fueling game-day traditions and

Michelob ULTRA Unveils Olympians in New Super Bowl LX Teaser

Michelob ULTRA, America’s #1 top-selling and fastest growing beer brand, debuted a teaser that combines two of the biggest cultural moments in sports – the Super Bowl and the Olympic Winter Games. In this teaser, titled “The Jump,” fans can see a novice skier named Greg, quickly coming down

Michelob Ultra, Modelo, Tito's, Jim Beam Top Bev/Al Engaged Brands

Michelob Ultra, Modelo, Tito's, and Jim Beam ranked as the brands with the highest customer loyalty in a year in which consumer expectations jumped 32% year-over-year, Brand Keys, the New York-based brand loyalty and engagement research firm, said. The firm's Customer Loyalty Engagement

So Facebook Won't Carry Your Ad? What to Do Instead

If you wondered why you should support independent publications with your ad dollars rather than pouring your money into online platforms, you just got your answer: Meta, the parent of Facebook, last week notified beer, wine and spirits-related businesses that their pages would no longer be recommended by Facebook&