Advertising

Gallo named Horizon Media its agency of record for audience development, media planning, buying, and measurement across its portfolio. After a competitive review process, Gallo chose Horizon based on the agency's experience in highly regulated categories and its thoughtful approach to driving consistent, measurable results. Horizon will help

Sazerac Co. will air its first Super Bowl ad shortly before kickoff Sunday on NBC and Telemundo. It will star Chris Stapleton, the recent Grammy winner, and Master Distiller Harlen Wheatley promoting Stapleton's Traveller whiskey, which is produced by Buffalo Trace Distillery. The ad focuses on the behind-

Michelob ULTRA, Budweiser and Bud Light will unveil all-new commercials during the broadcast of Super Bowl LX on February 8. As the Official Beer Sponsor of the NFL for over 20 years, Anheuser-Busch activates its iconic portfolio of brands on a global scale, fueling game-day traditions and

Michelob ULTRA, America’s #1 top-selling and fastest growing beer brand, debuted a teaser that combines two of the biggest cultural moments in sports – the Super Bowl and the Olympic Winter Games.   In this teaser, titled “The Jump,” fans can see a novice skier named Greg, quickly coming down

Michelob Ultra, Modelo, Tito's, and Jim Beam ranked as the brands with the highest customer loyalty in a year in which consumer expectations jumped 32% year-over-year, Brand Keys, the New York-based brand loyalty and engagement research firm, said. The firm's Customer Loyalty Engagement