Topic
Branding
A collection of 4 issues
Jack Daniel's Ranked 9th Most Patriotic Brand
Eighty percent of consumers surveyed by Brand Keys think patriotism is important, and of the 1,381 brands assessed, Jack Daniel's was ranked No. 9 in meeting today's patriotism challenge. It was also the only alcoholic beverage in the top 50.
The top two spots were
Beam Suntory is Now Just Suntory Global Spirits
Why Consumers Dump Favored Brands
Why might a consumer leave your brand? At what point in their relationship with a brand? A just-released study from MBLM seeks to answer those questions.
The No. 1 reason consumers break up with their brands is that quality changed as did ownership. (Subway). This was also true of Facebook