Branding

Eighty percent of consumers surveyed by Brand Keys think patriotism is important, and of the 1,381 brands assessed, Jack Daniel's was ranked No. 9 in meeting today's patriotism challenge. It was also the only alcoholic beverage in the top 50. The top two spots were

Why might a consumer leave your brand? At what point in their relationship with a brand? A just-released study from MBLM seeks to answer those questions. The No. 1 reason consumers break up with their brands is that quality changed as did ownership. (Subway). This was also true of Facebook