Marketing

Look back six years.  What beer package was selling in convenience stores?  The 22-ounce "bomber" bottle represented 75% of craft beer sales in C-stores.  The 19.2-ounce can?  Just 10% of sales.   Today, the 19.2-ounce can represents more than 92% of craft singles

Distilled Spirits Council of the United States (DISCUS) today announced a new DISCUS Academy curriculum, the Industry Fundamentals Certificate program, aimed at attracting new entrants into the spirits sector. “This certificate program is designed to boost diversity and encourage  professionals at all levels to seek out spirits industry employment by

Scheid Family Wines said it will donate $1 for each bottle of Grandeur Rose (SRP: $19.99) sold in July and August, up to $3,500 to the Bee Girl Organization.  It will also supply wines for BGO’s annual Hive to Glass Fundraiser in September. “The bees were on

Summer Shandy, the No. 1 seller from Jacob Leinenkugel Brewing Co. is growing at a low-double-digit pace, Molson Coors Beverage Co. says.  It attributes the growth spurt to a decision to make Summer Shandy at the beginning of the year, rather than during the summer. “For years, we’

"A Really Goode Cause" (video) is a nomination-based, nationwide search for three non-profits that will each receive a $25,000 donation. The three individuals that nominate the chosen non-profits will also each receive $10,000. Murphy-Goode received nationwide recognition in 2021 and 2022 following

Sanctified Spirits LLC, makers of Oak & Eden, is thrilled to announce that six of the independent maker's premium whiskies have been certified kosher. This level of certification for permanent finished and infused whiskeys is a first for the spirits industry as many kosher-certified whiskeys are single