New Products

Neshaminy Creek Brewing Co. (Neshaminy Creek) is thrilled to announce Rita’s Fruit Brews, a new line of beers inspired by the iconic Rita’s Italian Ice (Rita’s) brand. The first flavor, Mango, a refreshing seasonal Blonde Ale brewed with mango at an easy-going 5% ABV will launch April

Sugarlands Distilling Co. announced the latest offering in the award-winning craft distillery’s portfolio, Moon Shot Iced Tea, an exclusive product to the New England market. Moon Shot Iced Tea starts with a base of Sugarlands’ signature moonshine and boasts classic iced tea flavors with a hint of black sassafras

Traverse City Whiskey Co. (TCWC), a portfolio of premium whiskeys and bourbon made in Michigan, today unveiled “The Finishing Series,” a set of three types of whiskey (port, cab franc and sherry) finished for up to 12 months in unique wine cases. They are now available for purchase at the

Chicken Cock Whiskey has released a Double Oak Kentucky Whiskey, which was aged for eight years. This special release was created in response to the increased consumer demand for Double Oak whiskey which, according to Nielsen, is growing +18% compared to the overall whiskey category growth of 1% year over

Bud Light is joining forces with Tajín, the #1 chili lime seasoning in both the U.S. and Mexico, and a fan favorite, to launch the new Bud Light Chelada Tajín Chile Limón. Bud Light Chelada and Tajín are also stepping into the ring to connect fans with the passions

Heineken is returning to Coachella Music & Arts Festival with a lineup featuring iconic hip-hop artists and an eclectic mix of genre-adjacent acts on the Heineken House stage. Method Man & Redman, DJ Pee .Wee (Anderson .Paak), SG Lewis, NGHTMRE and Austin Millz will be among the most anticipated sets

The new Peanut Butter Appalachian Sippin’ Cream is available now at Sugarlands Distillery in downtown Gatlinburg, Tenn., and will soon be available at retailers nationwide. The decadent flavor and classic taste of Peanut Butter Sippin’ Cream make it blendable in a variety of beverages. Like other flavors in Sugarlands’ Appalachian

White Claw, creator of the nation's number one-selling hard seltzer, today announces the launch of new White Claw™ Premium Vodka, the world's first Triple Wave Filtered™ vodka. The first-of-its-kind filtration process uses tremendous pressure equal to three 30-foot waves to create a vodka with distinctive taste,

Simply Spiked™ Peach today unveiled its full lineup of four flavors for its launch this month. Signature Peach, Strawberry Peach, Kiwi Peach and Mango Peach will be available nationwide in a 12-pack variety pack, joining Simply Spiked Lemonade on shelves. Signature Peach also will be sold in 24-ounce singles, a

Mass. Bay Brewing Co., the parent company of Harpoon and UFO Beer, announced the launch of two new brews - Harpoon Juicer Hazy IPA and UFO Florida Citrus – to offer a sunshine state of mind all year long. Both new beers are available to consumers and on shelves starting today.