On-Premise

CGA by NIQ’s latest industry-leading cocktail sales tracker, powered by BeverageTrak, reveals which cocktails are igniting the palates of US consumers visiting the On Premise, and how beverage suppliers can optimize brand potential by understanding the trends. Despite Q2 2023 seeing a dip in velocity versus this time last

The popularity of prepared cocktails, such as High Noon or prepared Martinis is on the rise with US consumers. Prepared cocktails, which benefit from the convenience of serve in a can or bottle, experienced respectable growth, driven by an increase in TDP and RoS (both +20% vs. YA), according to

Beer consumption was down 8.3% from a year earlier for the NFL Opening Weekend , BeerBoard reports.  But Miller Lite, the Official Beer of the Dallas Cowboys, was up an astounding 31% compared to Opening Day 2022. The 8.3% overall decline follows two consecutive years of growth (+21% in

Great Jones Distilling Co., New York City’s first distillery since Prohibition, has partnered with the Basquiat Estate to bring his artwork back to Great Jones Street, just down the block from the site of his apartment and art studio in Noho. The full collection includes the release of three

US On Premise outlets, primarily bars and restaurants, saw a double-digit velocity increase on Independence Day (+47%) compared to the previous Tuesday, Matthew Crompton, regional director-North America for CGA by NIQ. The days surrounding the celebration also experienced significant uplift, he said, with Monday achieving a 35% uplift followed by

That's according to Matthew Crompton, regional director-North America.  "Father's Day on June 18, proved to be the 2nd most valuable Sunday of 2023 for the average outlet in the U.S. On Premise, with total sales velocity up +49% vs the average Sunday of the

Ready-to-drink (RTD) cocktails and other RTD alcoholic beverages are retaining their position as a popular and successful alcohol beverage category across the American On Premise sector, according to CGA's On Premise User Survey. But, who is the RTD drinker?   The survey shows the RTD drinker demographic is rather

Four in five consumers have visited the On Premise three or more times in the past three months, with an equally encouraging two thirds visiting in the past week, acccording to CGA by NIQ’s latest US Consumer Impact Report. In terms of what consumers are ordering in venues, beer

On-Premise sales velocity in the weekend ended June 3 was up 4% compared to a year earlier.  This was driven by a 4% uptick in check value, CGA by NIQ said.  Traffic remained flat. The latest two weeks have seen a similar pattern in value velocity to last year, with