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Partnerships

American Martial Artist Is First Celebrity Investor for Hiatus Tequila

As Hiatus Tequila approaches its 5-year anniversary, Kristopher DeSoto, founder of Hiatus Tequila, announced a partnership with Michael Chandler, the American martial artist. They believe will redefine what a celebrity partnership can look like in the spirits industry. Together, they aim to change the narrative by emphasizing authenticity, cultural

Instacart Partners with Wegmans for Delivery in New Jersey

Instacart said it partnered with Wegmans Food Markets and all independently owned Wegmans Wine, Liquor & Beer locations to power alcohol delivery across New Jersey. Alcohol delivery can be as fast as an hour or scheduled days in advance via the Instacart App and website and the Wegmans App and

Athletic Brewing Partners with Viral Internet Granny to Help Hosts Hack the Holidays

Athletic Brewing Co., the largest non-alcoholic brewery in America, is kicking off its 2023 holiday campaign by teaming up with the internet's favorite grandma, Barbara "Babs" Costello from Brunch with Babs, to bring fans her top tips for holiday hosting. Costello, a 74-year-old

Kraken Rum's Holloween Treat

For the Halloween season only, Kraken Rum has partnered with New York favorite, Dough Donuts, to offer a taste of the forbidden depths in dessert form. Spoiler – the deep of the Kraken’s Keep tastes a lot like rum cream filling and chocolate icing. The Kraken Dark Donut is available

McBride Sisters Wine Company in JV with Whiny Baby, a Gen-Z Beverage Startup

McBride Sisters Wine Co. (MSWC) said it will produce and distribute Whiny Baby's wines through direct-to-consumer sales in July and national retail accounts beginning in October. MSWC’s joint venture with Whiny Baby significantly augments production capacity and national distribution for the start-up brand following