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Research

NielsenIQ Launches Expanded Liquor Channel Open State View

NielsenIQ (NIQ) expanded and enhanced measurement of the Liquor Off Premise Retail Channel by launching Liquor Channel Open State view. This advancement broadens the scope of store coverage, refines universe statistical projections, and expands the measurement to encompass an aggregate of 31 states and Washington, D.C. (non-control markets)

IWSR: Wine’s Structural Decline Linked to Changes in Consumption Patterns

IWSR: Wine’s Structural Decline Linked to Changes in Consumption Patterns

Wine consumption has been in decline in its traditional continental European markets for decades, ISWR notes, and for many years that volume decline was offset by growth in markets such as UK, USA, northern Europe, and APAC markets such as Japan, China and Australia. However, over the past 10 years,

Gen Z Values Family, Friend Recommendations Over Influencers: Study

Budweiser Only Bev/Al Brand Ranked in Top Global 100 by Kantar

Blame Covid for Lower Bev/Al Consumption

Memo to Marketers: Focus on the Consumer, Not on the Product

Wine Market Council's New Study Seeks to Understand Younger, Multicultural Consumers