Trinchero Shakes Up Distributors

Trinchero Family Estates (TFE) said it reached new distribution agreements as follows:

Southern Glazer's Wine & Spirits will be representing TFE in the following states: California, Arizona, Hawaii, the control states of Utah, Wyoming and Mississippi, and will be retaining the business in Florida, New York, Illinois, South Carolina, Kentucky, Missouri, Colorado, Nevada, New Mexico, Arkansas and regions of Ohio.

Republic National Distributing Co. will be representing TFE in Texas, Oklahoma, Louisiana, Maryland, Washington, D.C., Alaska and regions of Virginia

Columbia – a new partner – will be representing TFE in Oregon and Washington

Johnson Brothers will be representing TFE in Nebraska, South Dakota and Indiana as well as maintaining business in Minnesota, Iowa, North Dakota, West Virginia and regions of North Carolina

Breakthru Beverage Group will retain Connecticut, Delaware, Pennsylvania and parts of Virginia

The rest of TFE’s current distributor network and market assignments will remain intact. This transition comes after a rigorous evaluation of TFE’s national structure and each market over the last few months, led by a cross-functional team of leaders at the organization.

Maximizing TFE’s route to market has been an important strategic initiative for the organization. Dave Derby, SVP and chief commercial officer commented, “As the category and the industry continues to evolve, developing partnerships with the right wholesalers in the right markets is critical. We’re confident these partnerships will be integral to TFE’s continued grow