Lucky One Expands Hard Lemonade Lineup
Lucky One hard lemonade brand expands its lineup with the launch of Lucky One Sweet Tea nationwide. The new non-carbonated lineup features four bold flavor varieties: Original, Half & Half, Peach, and Raspberry. Lucky One Sweet Tea is the first vodka-based sweet tea brewed with real tea and premium vodka,
Lucky One hard lemonade brand expands its lineup with the launch of Lucky One Sweet Tea nationwide. The new non-carbonated lineup features four bold flavor varieties: Original, Half & Half, Peach, and Raspberry.
Lucky One Sweet Tea is the first vodka-based sweet tea brewed with real tea and premium vodka, intentionally crafted to stay true to real southern sweet tea with a richer, sweeter, tea-forward taste. With no artificial flavors or high fructose corn syrup, it delivers the smooth, rounded sweetness that unmistakably defines sweet tea at just 100 calories.
"Lucky One quickly grew to over a million cases by listening closely to what consumers, especially younger drinkers, want: bold flavor, real ingredients, and brands that feel culturally relevant," said Britt West, Chief Commercial Officer at Gallo. "Sweet tea is a natural next step for us. As the category has rapidly expanded, we saw a clear opportunity to premiumize the space - delivering the sweeter, full-flavor, and sessionable taste consumers are increasingly seeking, while staying true to the values that make Lucky One more than just a beverage brand."