Yuengling Supports Nation's Heroes

Yuengling, America’s Oldest Brewery, announced the launch of its limited-edition Traditional Lager cans in partnership with military veteran nonprofit Team Red, White & Blue (Team RWB) as part of the brewery’s Stars & Stripes program— Yuengling’s year-round campaign supporting our nation’s heroes.

The special Team RWB cans are emblazoned with a unique desert camouflage print and Team RWB logo. Starting this month, the limited-edition cans will be available across the brewery’s 23-state footprint in 12pk/12oz and 24pk/12oz cans and single-serve 24oz cans until the end of the summer.

Each can features a QR code co-branded with American country music star and official Yuengling Lager and Stars & Stripes program Brand Ambassador, Lee Brice. When scanned, the QR code will immerse consumers in a digital Stars & Stripes experience, inviting users to enter an exclusive giveaway to win a Lee Brice Party Pack, learn more about Team RWB, tour America’s Oldest Brewery and more

As the Oldest Brewery in America, we are dedicated to supporting the U.S. military and are always seeking ways to further show our appreciation to those that protect our country’s freedom,” said Wendy Yuengling, Chief Administrative Officer and 6th generation family member. “We are grateful to partner with Team Red, White & Blue, an organization that shares our devotion to the men and women that have served as our nation’s heroes.”

To kick off the start to the limited-edition camo can season and this year’s Stars & Stripes program, Wendy Yuengling, alongside Aaron Nola, Philadelphia Phillies Pitcher and Yuengling Brand Ambassador, presented $55,000 to Team Red, White & Blue’s Executive Director Mike Erwin. The presentation took place at Nola’s inaugural “Bowling for The Troops” charity event at Brooklyn Bowl Philadelphia.