Atomic Brands will distribute Ollitas Tequila by Destilería Orendain within the U.S.
Ollitas is a triple distilled 100% agave tequila with no additives that represents the first-class quality and tradition of Orendain products. Following an artisanal process preserved over three generations, Ollitas Tequila honors Orendain's heritage and preserves the spirit of bringing people together to share good times. With Ollitas Tequila, consumers can "Celebrate Together, anywhere & anytime together happens."
"We're both excited and honored to work with Destilería Orendain and bring Ollitas Tequila to consumers in the U.S., where demand for the category has exploded," said Don Deubler, CEO of Atomic Brands. "Consumers are at the core of everything we do at Atomic. We're thrilled to partner with Destilería Orendain, who completely aligns with our passion in delivering premium products and experiences for consumers at an incredible value."
It's no secret that agave spirits are dominating the spirit industry. They contributed $1.6 billion in 2022 alone, reflecting 70% of the overall volume growth and 65% of overall value growth of total US spirits, according to IWSR. "Atomic is participating in every category driving industry growth from spirit based RTD to flavored whiskey, so it was a natural fit to step in and handle Orendain's distribution of Ollitas Tequila in the U.S. market," said Deubler.