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Joel Whitaker

Jägermeister Partners Across 4 College Athletic Programs

Jägermeister announced a collegiate sports partnership supporting four powerhouse athletics programs – Michigan, Florida, LSU, and Oregon. Jägermeister, the iconic ice cold shot brand, today announced a collegiate sports partnership supporting four powerhouse athletics programs – Michigan, Florida, LSU, and Oregon. The multi-school collaboration reflects Jägermeister's strategic commitment to

Frame of Mind Launches as a New Wine Portfolio to Match the Mood of the Moment

Treasury Americas launches Frame of Mind, an innovative wine portfolio that expands upon the enormous consumer enthusiasm for Pessimist red blend from Paso Robles. "This portfolio creates space for individuality, self‑expression, and authentic connection, all brought to life through exceptional winemaking and powerful creative identity," said Alexis

57% Drink Sparkling Water Before Noon: Survey

A new survey from Waterloo Sparkling Water finds that Americans are increasingly starting their day with a refreshing twist: Sparkling water is becoming a bona fide morning ritual, especially among younger adults focused on wellness, low‑sugar choices, and feel‑good routines. Instead of being just a midday pick‑me‑

Mercer Wine Estates Acquires Matthews, 3 Related Brands

Mercer Wine Estates, a multi-generation, family-owned winegrower with deep roots in Washington State agriculture, said it is acquiring four leading Washington wine brands – Matthews, Tenor, Jaine, and Single Barrel. Terms weren't disclosed The acquisition strengthens Mercer’s portfolio of vineyard-driven brands and reinforces its longstanding

Consumer Spending on Bev/Al Slipped 1.1% in Year

The US beverage alcohol market across the On- and Off-Premise reached $222 billion in the latest 52 weeks, down -1.1% from the year prior – an environment shared by moderation, macro-economic strain, and shifting demographics, NIQ reports. Almost half (49%) of this spend still runs through the On-

Rum Declining in Mainstream, Growing at the Edges

Across Total On-Premise spirits, Rum’s share slipped to 8.8%, down 0.4pp, with value (-2.3%) and volume (-6.8%) declining. Rum was outperformed by value-positive categories like Tequila, Whiskey and Vodka, highlighting a competitive context where brands must work harder to justify space on the

[BND] Your Breakfast Briefing

Good Morning and Happy Thursday, March 12, 2026 Kentucky House Okays Taxing Bev/Al on Alcohol Content Kentucky will be the first state in the nation to tax alcoholic beverages based on their alcohol content under a bill approved by the state House. The measure, which passed 63-31, was