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Joel Whitaker

Patagonia Launches Brewery Partner Program with 11 New Beers

Patagonia introduced a new brewery partnership program. The inaugural cohort of breweries each produced an original easy-drinking Kernza lager, co-branded with Patagonia, brewed with regionally-sourced organic ingredients, including Regnerative Organic Certified Organic Kernza and made available in their local area. By making beer with more perennial grains,

What We're Reading --

Treasury Wine Estates' Innovative AI-based Marketing Approach Big companies are already using AI to get a competitive advantage. Felicity Carter finds out about a new project from Treasury Wine Estates. Research Suggests That Alcohol Has Some Positive Effects Recent findings suggest that light to moderate alcohol consumption could

Who & What --

DIED: John W. "Bill" Moffett, 84, founder and publisher of Vineyard & Winery Management Magazine, which he ran with his wife for 28 years.

Drizly Expands Services for Business

Drizly's business services unit has expanded its offerings. New services for corporate events: Drizly’s Corporate Concierge team is available to assist with all spirits needs including happy hours, team building activities, holiday parties and more. Guing you from start to finish, the team creates custom orders based

Bud Light Sales Slip Another 2.4 Ppt

Bud Light sales in the week ended June 17 weree down 28.5% from a year earlier, according to Bump Williams Consulting and Nielsen IQ. A week earlier they were down 26.8%, so in just one week Bud Light sales fell 2.4 percentage points. The trigger for the

Luc Belaire Creates World's Largest Bottle of Bubbly

Luc Belaire (Sovereign Brands) has created the World's Largest Bottle of Bubbly*, dubbed "ZEUS," after the supreme ruler of the Greek gods. At 45 liters (the equivalent of 60 standard bottles of Belaire), Belaire ZEUS is the largest bottle of bubbly currently available. Its colossal form

Red Stripe Makes Spirits Debut

Red Stripe, the Jamaican beer, is taking its first step beyond the beer category, launching Red Stripe'snew Rum Punch and Rum Mojito canned cocktails by hosting the Dance Hall of Fame part of Caribbean-American Heritage Month. "This event transported us in time, honoring legends while shining