Good Morning and Happy Tuesday, January 27, 2026.

NIQ: Beer Approaches Stability; Total Alc Sales Show Slight Mid-January Lift

To be sure, beer did experience a decline – dollar sales were down "only 0.9% in the last four weeks, NIQ reported. That was much better than the 2.1% decline in the prior four weeks. 

Molson Coors Said to Cut 400 Jobs in 2026

The objective is to "win with our customers and consumers and return to growth," said Rahul Goyal, who became Molson Coors' new CEO earlier this month.

Rebel Bourbon, Childress Racing Continue Partnership

Rebel Bourbon’s award-winning wheated recipe, known for defying trends and being unapologetically bold, will continue to be the official bourbon of Richard Childress Racing and a multi-race primary sponsor of Kyle Busch and the No. 8 team in the NASCAR Cup S

Budweiser Super Bowl Spot Stars Clydesdale, American Bald Eagle

To celebrate Budweiser’s milestone 150th anniversary, Budweiser returns to the Super Bowl with “American Icons,” a spot that honors its deep-rooted American heritage and features the Budweiser Clydesdales in their 48th national appearance on the Super Bowl stage. 

Dusky Goose Names Andrew Imboden Head Winemaker

Imboden joined Dusky Goose in 2024 and spent two vintages as assistant winemaker before assuming the role of head winemaker.

Miller Family Wine Co. Promotes Chris Maciejewski to Director of Sales – East

Duckhorn Names Adam Copley Chief Legal Officer

Thanks for reading. I'll be back tomorrow. – Joel

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