Paulaner USA, the U.S. importer of the Paulaner and Hacker-Pschorr brands, said it has exceeded order expectations ahead of Oktoberfest season, with an unprecedented 85% of its orders shipped prior to Aug. 1. The exceptional appetite for both the Paulaner and Hacker-Pschorr brands can be attributed to the remarkable product quality, rich heritage, and strong marketing and social campaigns.
According to Steve Hauser, president/CEO, “Retailers and consumers alike are realizing that it’s never too early to start celebrating Oktoberfest and enjoying it with our two brands. We’re extremely pleased that retailers are taking advantage of this important holiday and making our brands available as U.S. consumers get ready to celebrate. It’s also a credit to our strong sales team and marketing efforts in the U.S.” he adds.