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80 Large Firms Adopt Practices to Prevent Sales, Marketing of Bev/Al to Underage

More than 80 large companies signed on as members of the International Alliance for Responsible Drinking's Global Standards Coaltion pledging to put in place policies and practices to prevent the sale and marketing of alcohol to those underage, are supporting employees and partners with resources, and are working

Jack Daniel's Launches New Creative

Jack Daniel’s launched “In The Moment,” the latest creative work created in partnership with advertising agency Energy BBDO. Tapping into Jack Daniel’s long and historic connection with the world of music, we see and feel the power of losing yourself in iconic moments; an emotional journey that is

Buchanan's Celebrates Duality, Cultural Contributions of Hispanics

Buchanan's Blended Scotch Whisky unveiled the newest iteration of its "We are the Spirit of the 200%" national advertising campaign that unites and honors 200%ers – those who identify as 100% Hispanic and 100% American – and the bolder, and more flavorful world they create. With Hispanic

TV Spot Anchors Latest Guinness Campaign

Guinness US unveiled its latest ad campaign — “Singing Pints” anchored by a TV commercial that will run nationally through February. In the brand’s latest effort to hero the zero, the ad, literally features pints of Guinness 0 belting Bonnie Tyler’s hit “Holding Out for a Hero.” Inspired by

Broken Shed Launches New Vodka From a Different World Campaign

"Our 'Vodka from a Different World' campaign invites consumers on a journey to the awe-inspiring environment of New Zealand, a place that is celebrated for doing things differently - including how Broken Shed makes our award-winning vodka using only three ingredients, two of them water,"

Yellowstone Bourbon's New Ad Campaign Seek to Expand Audience

Yellowstone Bourbon – the 151-year-old brand now produced at Lebanon, Ky., Limestone Branch Distillery, said it rolled out three new ads, along with a new ad-buy strategy to expand its reach. The new ads, which began airing Oct. 1, follow the theme: "Always keep the park within

Morgan Freeman Face of Grand Siecle

Morgan Freeman, the actor, has agreed to become the face of Grand Sicle, the most expensive Champagne Cuvee produced by Laurent Perrier. He will be featured in a new advertising campaign in the U.S., UK, Japan, Germany, Switzerland and Italy, in both print and digital. In Nigeria, the campaign