Advertising

Morgan Freeman, the actor, has agreed to become the face of Grand Sicle, the most expensive Champagne Cuvee produced by Laurent Perrier. He will be featured in a new advertising campaign in the U.S., UK, Japan, Germany, Switzerland and Italy, in both print and digital.  In Nigeria, the campaign

In partnership with MTV, BACARDÍ launched a 360-degree campaign that celebrated the 50th anniversary of hip-hop and highlighted the brand’s longstanding roots within the genre. Leading up to and throughout the ceremony, BACARDÍ executed several VMA programs, including: ·       Bacardi x MTV Limited Edition Bottle: Featuring a specialty

The brand releases an anthem film, "A Love Letter to Mexico" that celebrates modern Mexico and its people who live Por Amor. A magnetic invocation of Mexico's heart and soul and a visceral reimagination of the brand aesthetic and intentions. The campaign is crafted in collaboration

In the wake of the Dylon Mulvaney transgender influencer mess, Anheuser-Busch must regret having relinquish its exclusive sponsorship of the Superbowl. If there ever was a time when an advertiser would want to dominate a consumer's mind, this would be it. With 26.8% in the week

Former pro football star J.J. Watt is the new face of Miller Lite’s football program. Miller Lite, whose sales volume grew 19% for the 13 weeks that ended Sept. 3, according to Circana multi-outlet and convenience store data, is ready to tackle football season. In addition to

Jack Daniel's Tennessee Honey is taking its signature urban art and Hip Hop program, Art, Beats + Lyrics, into new frontiers -- including outer space -- with The Verse, the brand's first immersive virtual reality experience. The Afrofuturism-inspired world showcases the works of celebrated Black and diverse artists