Marketing

Brand owners are now on notice that federal trademark law is basically limited to the United States.  If a company wants to sell outside the U.S. and to enforce its trademark rights, it must have strong agreements with licensees, partners or agents outside the U.S. and it must

The winner of the 12th annual Samuel Adams Brewing the American Dream program is Funkytown Brewery, Chicago. The Brewing & Business Experienceship is an annual program that invites craft brewers nationwide to apply for the chance to win unparalleled access to brewing and business resources from experts at Samuel Adams,

Redwood Empire Whiskey, a California whiskey made and aged in the ancient forests of the Redwood Empire, has planted 1 million trees. In 2019, the California brand started its "Buy a Bottle, We'll Plant a Tree" initiative. When customers buy any of Redwood Empire's

It could have been an uncomfortable moment for any CEO.  Appearing on CBS Mornings, the interviewer noted that in years past Anheuser-Busch has supported various LBGTQ activities, such as the aluminum bottle in gay flag colors.  But, she added, A-B has also supported congressmen who oppose the LBTGQ movement. "

Beer Institute, the oldest national trade organization representing the beer industry, launched StandWithBeer.org, an educational platform to "showcase the economic and social impact of the $409 billion American brewing industry, including its initiatives to promote moderate consumption and nutritional transparency. The platform also sheds light on how large

People for the Ethical Treatment of Animals (PETA) called on FIFA to reject Budweiser as the beer sponsor for the 2026 Men's World Cup if the beer-maker won’t stop amputating the tailbones of its iconic Clydesdales. PETA says the practice causes the horses "immense pain"

NASCAR Xfinity Series driver Stefan Parsons is showcasing the renowned Nelson's Green Brier Distillery Tennessee Whiskey brand on his suit and 07 SS GreenLight Racing Chevrolet Camaro during the highly anticipated Nashville Superspeedway Xfinity Series race on Saturday, June 24. The two have connected legacies. During Prohibition, bootleggers

Spirits innovator Sammy Hagar and Grammy/Emmy Award winning musician Guy Fieri announced Santo Spirits first consumer loyalty program. The Santo Spirits Club leverages Web3 technology powered by Trident3's NEAR Protocol which provides a seamless, secure, and digitally-native experience for loyalists to earn exclusive rewards for their continued

It's in honor of Pride Month.  The bottle itself is typical of all Crystal Head bottles in that it's in the shape of a skull.  The skull is painted white and splattered with various pride colors. "Crystal Head Vodka is known for its iconic skull

Austrian Wine Marketing Board said it has completed the implementation of the DAC system for recognizing the origin of Austrian wines and therefore their quality.   This means that if the name of a wine-growing region appears on the label in conjunction with “DAC”, the wine in the bottle is a