Marketing

Look back six years.  What beer package was selling in convenience stores?  The 22-ounce "bomber" bottle represented 75% of craft beer sales in C-stores.  The 19.2-ounce can?  Just 10% of sales.   Today, the 19.2-ounce can represents more than 92% of craft singles at C-stores, says Matt

Distilled Spirits Council of the United States (DISCUS) today announced a new DISCUS Academy curriculum, the Industry Fundamentals Certificate program, aimed at attracting new entrants into the spirits sector. “This certificate program is designed to boost diversity and encourage  professionals at all levels to seek out spirits industry employment by

Scheid Family Wines said it will donate $1 for each bottle of Grandeur Rose (SRP: $19.99) sold in July and August, up to $3,500 to the Bee Girl Organization.  It will also supply wines for BGO’s annual Hive to Glass Fundraiser in September. “The bees were on

Summer Shandy, the No. 1 seller from Jacob Leinenkugel Brewing Co. is growing at a low-double-digit pace, Molson Coors Beverage Co. says.  It attributes the growth spurt to a decision to make Summer Shandy at the beginning of the year, rather than during the summer. “For years, we’ve tried

"A Really Goode Cause" (video) is a nomination-based, nationwide search for three non-profits that will each receive a $25,000 donation. The three individuals that nominate the chosen non-profits will also each receive $10,000. Murphy-Goode received nationwide recognition in 2021 and 2022 following its consecutive Really Goode

Sanctified Spirits LLC, makers of Oak & Eden, is thrilled to announce that six of the independent maker's premium whiskies have been certified kosher. This level of certification for permanent finished and infused whiskeys is a first for the spirits industry as many kosher-certified whiskeys are single barrel

On premise operators' eyes will be smiling, CGA by NIQ says, on St. Patrick's Day.  That's because the patron saint of Ireland, who brought Christianity to the Emerald Isle, will be bringing increased sales to operators of bars, clubs, restaurants and other on-premise locations. CGA’

Women were among the first beer brewers in history. Yet for the years that followed, many in the beer industry (Miller Lite included) alienated the very people who helped create it. How? Miller Lite's answer: By dividing women as consumers, objectifying them in their ads, and frankly, putting

Sofia Colluci New Molson Coors Marketing Chief; Pete Marino to Leave Company The new unit, which is expected to unite sales, marketing, innovation, digital capabilities and the company’s non-alcohol and liquor portfolios in the Americas, will be led by Michelle St. Jacques, who will step into a new role

From March 1 to April 2, 2023, consumers nationwide can book a stay in the one-bedroom apartment that draws upon the brand's rich 152-year history and is located adjacent to Old Forester Distillery on Louisville's historic Whiskey Row. The Old Forester Sleepeasy will transport guests to