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Molson Coors Plans for Blue Moon

Molson Coors Beverages Co.'s Blue Moon has a number of iterations – it's the No. 1 craft brand, the No. 1 light craft brand with Blue Moon LightSky (soon to be Blue Moon Light) and a new Blue Moon Non -Alcoholic. All of these will be tied

Zacapa Rum Partners with Latin American Fashion Summit

Ron Zacapa announced its partnership with the prestigious Latin American Fashion Summit (LAFS). Expanding its continued support for the creatives honored, Zacapa will double the prize value for the three winners of the coveted Designer of the Year award categories. Additionally, Zacapa announced Raul Lopez of Luarthe as the first-

Bulleit Reimagines What a Bar Can Be

Bulleit Frontier Whiskey opened up a new chapter of the Bulleit Pioneer Project last night with the Bulleit Limitless Lounge; a multisensory immersive bar experience in Downtown LA. The Pioneer Project is Bulleit's multi-year commitment to championing and amplifying those breaking new ground in culture. The Bulleit

Four Branches Bourbon Gives Back to Veteran Families With eCommerce Partner Speakeasy Co.

Four Branches Bourbon is donating $13 to Folds of Honor for every Four Branches Bourbon Folds of Honor Limited Edition Commemorative Gift Set sold. Folds of Honor is an organization dedicated to providing scholarships to spouses and children of America's fallen or disabled military and first responders. The

Michter's Named World's Most Admired Whiskey, First American Brand To Receive Industry's Highest Honor

For the first time ever, an American distillery has taken home the highest honor in whisky. Michter's, a Louisville-based bourbon and rye producer, eclipsed the biggest names from Scotland, Japan, Ireland, and beyond to rank first overall in the newly-released 2023 World's Most Admired

Original Pickle Shot Taps Brazen Imports to Take Brand Past 100,000 Cases

The Original Pickle Shot, launched in 2018 and now the top-selling pickle brine-infused vodka in the U.S., has selected Brazen Imports & Consulting to represent the brand as it builds to exceeding the 100,000-case milestone this year. Founded earlier this year by longtime industry veterans

Experiential On-Premise Outlets Have High Monthly Visits

Some 20% of On-Premise consumers typically visit experiential bars such as karaoke bars and comedy clubs this year, according to the latest research from CGA by NIQ. That's two percentage points higher than last year. Not surprisingly, the highest volume of visits is among those who are