Marketing

NASCAR Xfinity Series driver Stefan Parsons is showcasing the renowned Nelson's Green Brier Distillery Tennessee Whiskey brand on his suit and 07 SS GreenLight Racing Chevrolet Camaro during the highly anticipated Nashville Superspeedway Xfinity Series race on Saturday, June 24. The two have connected legacies. During Prohibition, bootleggers

Spirits innovator Sammy Hagar and Grammy/Emmy Award winning musician Guy Fieri announced Santo Spirits first consumer loyalty program. The Santo Spirits Club leverages Web3 technology powered by Trident3's NEAR Protocol which provides a seamless, secure, and digitally-native experience for loyalists to earn exclusive rewards for their continued

It's in honor of Pride Month.  The bottle itself is typical of all Crystal Head bottles in that it's in the shape of a skull.  The skull is painted white and splattered with various pride colors. "Crystal Head Vodka is known for its iconic skull

Austrian Wine Marketing Board said it has completed the implementation of the DAC system for recognizing the origin of Austrian wines and therefore their quality.   This means that if the name of a wine-growing region appears on the label in conjunction with “DAC”, the wine in the bottle is a

The Bacardi Rum speakeasy pop-up, in partnership with Stadium Goods, will kick off in June.   At first glance, the event will appear to take place at a traditional Stadium Goods sneaker store in New York with custom Bacardi x Stadium Goods merch offerings. In a nod to classic speakeasy cocktail

Look back six years.  What beer package was selling in convenience stores?  The 22-ounce "bomber" bottle represented 75% of craft beer sales in C-stores.  The 19.2-ounce can?  Just 10% of sales.   Today, the 19.2-ounce can represents more than 92% of craft singles at C-stores, says Matt

Distilled Spirits Council of the United States (DISCUS) today announced a new DISCUS Academy curriculum, the Industry Fundamentals Certificate program, aimed at attracting new entrants into the spirits sector. “This certificate program is designed to boost diversity and encourage  professionals at all levels to seek out spirits industry employment by

Scheid Family Wines said it will donate $1 for each bottle of Grandeur Rose (SRP: $19.99) sold in July and August, up to $3,500 to the Bee Girl Organization.  It will also supply wines for BGO’s annual Hive to Glass Fundraiser in September. “The bees were on

Summer Shandy, the No. 1 seller from Jacob Leinenkugel Brewing Co. is growing at a low-double-digit pace, Molson Coors Beverage Co. says.  It attributes the growth spurt to a decision to make Summer Shandy at the beginning of the year, rather than during the summer. “For years, we’ve tried