Kane's Beverage News Daily

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Marketing

A collection of 116 issues

Captain Morgan Invites NFL Fans to 'Follow the Captain' Through the NFL Season

Captain Morgan, the official spiced rum sponsor of the National Foodball League, will release a series of clues the could result in fans 21+ winning NFL prizes and experiences. Among the prizes and experiences: unforgettable performances from today's hottest artists like Bebe Rexha or Aminé, an epic watch

Foley Wine Relaunches Charles Goodnight Bourbon, Boosts Proof

Foley Family Wines said it is relaunching its Charles Goodnight Bourbon, increasing its proof to 115 (57.5 ABV) from 100. Foley has also updated the packaging to premiumize the brand and tie it directly to the Texas roots of its legendary cattle-driving namesake (who also invented the chuckwagon). When

Miller Lite, Coors Light Football Plans Include Big Sponsorships, New Ads

With Coors Light and Miller Lite both coming off a historic sales quarter, with Coors Light’s sales volume up 25% and Miller Lite’s up 20% for the 13 weeks that ended Aug. 20, according to Circana multi-outlet and convenience store data, they aim to keep the momentum going

The Road to Respectability

(Another in a series about how the Distilled Spirits Council led the transition of the public's perception of the liquor industry.) All through the 1980s, the alcohol industry as a whole, and the distilled spirits segment in particular, found itself under unrelenting attack on two fronts. Mothers Against

MHW Accepting Entries for the 'Make Your Mark on the USA' Brand Competition

MHW Ltd. opened the 'Make Your Mark with MHW' Brand Pitch Competition, which gives international beverage alcohol brands the chance to win $15,000 worth of MHW's U.S. importation and distribution services to enter or expand into the U.S. market and a $2,500

Loyalty Platform for Bev/Al Brands Launches

A new social media platform says it enables wine and spirits brands to set up loyalty rewards programs to incentivize responsible consumption during in-person social occasions, inspiring community engagement around the drinking occasion and providing the opportunity to redeem tokens for exciting brand experiences and gifts that are compliant within

American Airlines Downgrades to Sparkling Wine from Champagne in First, Business Class

American Airlines passengers will be served a Ferrari brut from Tretino, Italy, rather than bubbles from Champange. The Ferrari brut is made with 100% Chardonnay grapes, as is Ruinart's Blanc de Blancs Champagne. And it's produced the same way, so the change so be minimally noticeable.

Maker's Mark New Campaign: 'Make Your Mark'

Maker's Mark Bourbon's new global brand campaign, "Make Your Mark," which creates a singular lens for all aspects of brand building the world over as Maker's Mark pursues its ambition to become an iconic global American whisky brand, expanding on its strong

Whiskey Fans to Pick 1st 5 States for Uncle Nearest Single Barrel

For the first time this fall, Uncle Nearest Single Barrel Whiskey will be available nationwide. And whiskey fans across the country will decide which five states will get it first. Currently, Uncle Nearest Single Barrel Whiskey is only available to purchase online and at Nearest Green Distillery in Shelbyville, Tennessee.

Bud Light Launches Backyard Tour Concert Series

On the heels of Bud Light’s recently-announced “Easy to Summer” platform, part of the larger Easy to Drink, Easy to Enjoy campaign established at the Super Bowl, the brand is now making it easier than ever for 21+ fans to see their favorite rock and country artists live this