Topic
Non-alcoholic
A collection of 17 issues
Nonalcoholic beer at higher risk for foodborne pathogens
The lack of alcohol in nonalcoholic or low-alcohol beer – particularly during manufacturing, storage and pouring – may prompt conditions ripe for foodborne pathogen growth, according to a new Cornell study.
The absence of physical hurdles for microbes to take over the beverage may render these brews susceptible to bacteria and other
Athletic Brewing Donates $1.6M to Preserve Outdoor Spaces
Athletic Brewing Co., America's largest non-alcoholic brewery, said more than 200 recipients have received more than $1.6 million as part of its Two For The Trails grant program in 2023.
Established in 2018 as a founding principle of the Athletic Brewing business plan, Two For The Trails
Bravus Debuts at Whole Foods, Wegmans, Publix
Bravus, America's first brewery dedicated solely to producing premium non-alcoholic craft beer, said it has continued its national retailer expansion, launching at Whole Foods Market, Wegmans, and Publix, while increasing its footprint at Target. Consumers across twelve states, including Arizona, California, Colorado, Illinois, Massachusetts, Minnesota, North Carolina, Nevada,
Heineken Spending $7 Million to Promote 0.0 on Super Bowl
With Anheuser-Busch InBev surrendering its exclusivity rights to the Super Bowl, Heineken's advertisement will be for Heineken 0.0. To promote the non-alcohol brew, the brewer is spending $7 million.
That's significant in that it shows the growth of the non-alc/low-alc segment, which is widely
Why No-Alc Beverages Are Growing at ABI
Anheuser-Busch InBev said it is experiencing "growing demand" for energy drinks and for beverages that contain low or no sugar. No-alcohol beverages delivered double-digit incremental growth for AB InBev thanks to a rapidly expanding portfolio of options created to fit consumers’ everyday needs, the company said.
A-B began
57% of Global Consumers Following Dry January
And 40% plan to drink more non-alcoholic and low ABV drinks throughout the entirety of 2023. That's according to the 2024 Bacardi Cocktail Trends Report. The study also finds that 23% of Millennial and legal Gen Z consumers are switching between NoLo and full-strength cocktails on the same