Blame Social Media, Online Gaming for Bev/Al Sales Decline
Thanks to social media and online gaming, going out drinking and to socialize is a non-necessity. And when they go out, Gen Zers drink less alcohol. In the U.S., Gen Zers (those aged 12 to 27 years) consume 20% less alcohol, on average, than millennials (28- to 43-year-olds).
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