On-Premise

Ready-to-drink (RTD) cocktails and other RTD alcoholic beverages are retaining their position as a popular and successful alcohol beverage category across the American On Premise sector, according to CGA's On Premise User Survey. But, who is the RTD drinker?   The survey shows the RTD drinker demographic is rather

Four in five consumers have visited the On Premise three or more times in the past three months, with an equally encouraging two thirds visiting in the past week, acccording to CGA by NIQ’s latest US Consumer Impact Report. In terms of what consumers are ordering in venues, beer

On-Premise sales velocity in the weekend ended June 3 was up 4% compared to a year earlier.  This was driven by a 4% uptick in check value, CGA by NIQ said.  Traffic remained flat. The latest two weeks have seen a similar pattern in value velocity to last year, with

CGA by NIQ’s latest cocktail tracker reveals movement in the top-ranking cocktails in the US On Premise, as well as momentum behind Espresso Martini growth. The Cocktail category continues to flourish for outlets across the US On Premise, boosting average earnings in Q1 2023 vs Q4 2022 by +3%

With Spring Break already underway, and 31% of consumers planning to travel during the period, it’s an unmissable opportunity for drinks suppliers and hotel operators to maximise on ‘low hanging fruit’. A large proportion of vacationers (41%) kicked back during the peak Spring Break week of 13th-19th March, followed

At a total US level, domestic wines still hold the largest share (66.4%) of the on-premise market, however old-world wines have continued to gain share. While domestic share has largely been maintained (-0.8pp), recent share changes demonstrate that US consumers are increasingly opting for old-world wines, specifically of

Special occasions and large sporting events are what draw 87% of Mexican On Premise customers.  That's according to a survey of 5,000 Mexican On Premise consumers, CGA by NIQ found. Prior to visits, consumers are now browsing online platforms (80%), including a venue’s social media pages

That's according to BeerBoard, which notes that nationally, draft beer volume was up 4.1% compared to Super Bowl Sunday 2022. As they celebrated an unforgettable night, and its second title in the past four seasons, Kansas City’s draft volume was up 5.7% when compared to

Total US On Premise velocity is up 20% versus 2022, and also outpacing pre-COVID-19 levels when compared to the same week in 2020, CGA by NielsenIQ reports. This has been driven by both an uptick in visitation levels, and check value. Daily trends over recent weeks have been variable by