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On-Premise

23% of Customers Ask Bartenders for Recommendations on Every Visit

One in six U.S. On-Premise visitors are influenced by the bartender as to which bev/al category to order on-premise, the just-released CGA by NIQ Global Bartender Report finds. What’s more, the proportion of consumers who are open to bartender influence increases among specific drink

Tequila-Based Cocktails Pulling Away from Vodka- or Whiskey-Based

CGA by NIQ’s latest industry-leading cocktail sales tracker, powered by BeverageTrak, reveals which cocktails are igniting the palates of US consumers visiting the On Premise, and how beverage suppliers can optimize brand potential by understanding the trends. Despite Q2 2023 seeing a dip in velocity versus this time

Prepared Cocktails Up 38.6% in U.S. On-Premise: CGA

The popularity of prepared cocktails, such as High Noon or prepared Martinis is on the rise with US consumers. Prepared cocktails, which benefit from the convenience of serve in a can or bottle, experienced respectable growth, driven by an increase in TDP and RoS (both +20% vs. YA), according to

Beer Consumption Falls on NFL Opening Weekend; Miller Lite Up 31% on Sunday

Beer consumption was down 8.3% from a year earlier for the NFL Opening Weekend , BeerBoard reports. But Miller Lite, the Official Beer of the Dallas Cowboys, was up an astounding 31% compared to Opening Day 2022. The 8.3% overall decline follows two consecutive years of growth (+21% in

Great Jones' Basquiat Estate Campaign Includes New Whiskey

Great Jones Distilling Co., New York City’s first distillery since Prohibition, has partnered with the Basquiat Estate to bring his artwork back to Great Jones Street, just down the block from the site of his apartment and art studio in Noho. The full collection includes the release of three

July 4 Drives Double-Digit Velocity Increase On Premise

US On Premise outlets, primarily bars and restaurants, saw a double-digit velocity increase on Independence Day (+47%) compared to the previous Tuesday, Matthew Crompton, regional director-North America for CGA by NIQ. The days surrounding the celebration also experienced significant uplift, he said, with Monday achieving a 35% uplift

Father's Day 2d Most Valuable Sunday in 2023: CGA

That's according to Matthew Crompton, regional director-North America. "Father's Day on June 18, proved to be the 2nd most valuable Sunday of 2023 for the average outlet in the U.S. On Premise, with total sales velocity up +49% vs the average Sunday of