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European Winemakers Seek UN Recognition of Wine's Historical Value

How do you answer the anti-alcohol "public health" advocates. One way is to highlight the historical role wine has played. That's the argument that was made at a recent meeting of the International Organization of Vine & Wine (OIV), where David Songulashvili, Georgian Minister of

Teremana Launches 'Share the Table'

Teremana Launches 'Share the Table'

Teremana unveiled its newest campaign Share the Table, Share the Mana, which, rooted in the principle of Mana or 'Good Energy', strives to bring people together, one table at a time. As the first in a series of experiential moments, the initiative uses one of humanity's

Stella Artois Seeks to Energize the Bar for FIFA World Cup

Not everyone can attend the FIFA World Cup in person, but Stella Artois believes the next best thng is "in the electric energy of fans celebrating in their local bars. That ritual of watching the game with friends is a beloved tradition, and this campaign is an open invitation

Southwest Air to Ship Wine Cases for Free

Southwest Airlines says it will allow passengers to ship home a complete case of wine from some wine country locations without incurring checked baggage costs. Whether this will offset the pain of Southwest increasing its checked bag fee on most U.S. mainland itineraries to $45 and the second to

From Svedka, a Flip Phone

From Svedka, a Flip Phone

Here's a clever and original promotion: Tapping into Gen Z's fascination with both AI and Y2K-era tech, Svedka introduces the SvedPhone, reviving a piece of early-2000s nightlife just in time for summer. The limited-edition device blends early aughts nostalgia with sleek design style

White Claw Opens a $1M Bar Tab for March Madness

White Claw is giving fans a chance to Make it a Couple of Claws™ and put their order on White Claw's $1 million bar tab at thousands of locations nationwide. Fans need only order their favorite flavors at any bar where White Claw is available. Then visit whiteclaw.

Campari Spritz Sells Out New York, Extends to Miami and Los Angeles

In 2025, Campari debuted Campari Spritz Square in New York City with a takeover of Manhattan's Lower East Side and Chinatown neighborhoods. The experience reinterpreted the aperitivo ritual with a new, creative execution drawing inspiration from its New York City backdrop. This year, Campari Spritz Square is expanding