Diageo, A-B, PepsiCo Withdraw from Sponsoring Event Headlined by Kanye West
After Diageo, Budweiseer, BeatBox and PepsoiCo. signed contracts to sponsor the UK's 2026 Wireless Festival, the festival producer signed Kanye West as the headliner. The beverage companies announced they were withdrawing. PayPal has also dropped out.
The rapper, who has gone by the name Ye in recent years,