Kane's Beverage News Daily

Sign in Subscribe

Sponsorships

Hello Soju Sponsors Los Angeles Football Club

Hello Soju, a premium California-based soju brand redefining the iconic spirit, said it has been named the Proud Soju Partner of Los Angeles Football Club (LAFC), one of Major League Soccer's most internationally diverse clubs, and the club's official Spirit-Based Ready-to-Drink (RTD)

Chrome Horse Society Tequila Sponsors New York Empire on Tour

Chrome Horse Society Tequila Sponsors New York Empire on Tour

Chrome Horse Society Tequila officially debuted its sponsorship of Georgina Bloomberg's New York Empire team as part of a year-long global partnership spanning the 2026 Longines Global Champions Tour The Tour kicked off its 20th anniversary in Miami Beach, bringing together the world's most elite

Diageo, A-B, PepsiCo Withdraw from Sponsoring Event Headlined by Kanye West

After Diageo, Budweiseer, BeatBox and PepsoiCo. signed contracts to sponsor the UK's 2026 Wireless Festival, the festival producer signed Kanye West as the headliner. The beverage companies announced they were withdrawing. PayPal has also dropped out. The rapper, who has gone by the name Ye in recent years,

Mark West Steps Up to the Plate as Official Wine Sponsor of Major League Baseball

Mark West and Major League Baseball (MLB) announced a multi-year agreement establishing Mark West as the Official Wine of Major League Baseball. This partnership unites two iconic brands that epitomize American tradition and excellence. As the category leader, Mark West (SRP $12.99) is outpacing competitors in share growth

Jägermeister Partners Across 4 College Athletic Programs

Jägermeister announced a collegiate sports partnership supporting four powerhouse athletics programs – Michigan, Florida, LSU, and Oregon. Jägermeister, the iconic ice cold shot brand, today announced a collegiate sports partnership supporting four powerhouse athletics programs – Michigan, Florida, LSU, and Oregon. The multi-school collaboration reflects Jägermeister's strategic commitment to

SakeOne Supports USA Curling

SakéOne, America's pioneering craft saké brewery, is partnering with USA Curling Men's Team Casper, to support the team's bid for the podium this winter. The partnership aims to shine a light on the many similarities, from camaraderie and mutual respect to quality and precision,

Cutwater Official Canned Cocktail of PGA Tour

Cutwater is the official canned cocktail of the PGA Tour, Anheuser-Busch and the PGA Tour announced. The agreement, which currently runs through 2030, will see Cutwater engage across the PGA Tour landscape, centered around media and digital placements on various PGA Tour platforms. Cutwater will also have an on-