Sponsorships

After Diageo, Budweiseer, BeatBox and PepsoiCo. signed contracts to sponsor the UK's 2026 Wireless Festival, the festival producer signed Kanye West as the headliner. The beverage companies announced they were withdrawing. PayPal has also dropped out. The rapper, who has gone by the name Ye in recent years,

Mark West and Major League Baseball (MLB) announced a multi-year agreement establishing Mark West as the Official Wine of Major League Baseball. This partnership unites two iconic brands that epitomize American tradition and excellence. As the category leader, Mark West (SRP $12.99) is outpacing competitors in share growth

Jägermeister announced a collegiate sports partnership supporting four powerhouse athletics programs – Michigan, Florida, LSU, and Oregon. Jägermeister, the iconic ice cold shot brand, today announced a collegiate sports partnership supporting four powerhouse athletics programs – Michigan, Florida, LSU, and Oregon. The multi-school collaboration reflects Jägermeister's strategic commitment to

SakéOne, America's pioneering craft saké brewery, is partnering with USA Curling Men's Team Casper, to support the team's bid for the podium this winter. The partnership aims to shine a light on the many similarities, from camaraderie and mutual respect to quality and precision,

Cutwater is the official canned cocktail of the PGA Tour, Anheuser-Busch and the PGA Tour announced. The agreement, which currently runs through 2030, will see Cutwater engage across the PGA Tour landscape, centered around media and digital placements on various PGA Tour platforms. Cutwater will also have an on-

Rebel Bourbon’s award-winning wheated recipe, known for defying trends and being unapologetically bold, will continue to be the official bourbon of Richard Childress Racing and a multi-race primary sponsor of Kyle Busch and the No. 8 team in the NASCAR Cup Series. “Rebel Bourbon celebrates real rebels