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Indiana's Coach Cignetti Gets Free Beer for Life After National Championship Win

After leading Indiana University's Hoosiers football team to its first national championship, head coach Curt Cignetti said he would be sipping on Upland Brewing beer. Upland decided he should have access to some Hoosier Lagers whenever he wanted. Cignetti led the Hoosiers to an astounding season, his second

Lobos 1707 Named Official Tequila Sponsor of PRO Skijor Frontier Tour

Lobos 1707 Named Official Tequila Sponsor of PRO Skijor Frontier Tour

Lobos 1707 has been named the Official Tequila Sponsor of PRO Skijor, aligning its Premium West brand world with the launch of North America's first professional skijoring series and its inaugural Frontier Tour, beginning January 2026. Launching this winter, the PRO Skijor Frontier Tour marks a milestone moment

A-B Expands Sponsorship of MSG Venues

Anheuser-Busch expanded its sponsorship of MSG Entertainment properties, including at Madison Square Garden and Sphere in Las Vegas; as well as with the New York Knicks and New York Rangers, the Concert Series at Madison Square Garden, College Hoops at The Garden, and MSG Networks. NÜTRL Vodka Seltzer and

Mich Ultra Unveils New FIFA World Cup MVP Trophy

Heineken to End Champions League Sponsorship in 2027

Bacardi Rum Partners with MTV Video Music Awards

Heineken 0.0 Launches New "0.0 Reasons, 0.0 Judgment" Initiative during US Open