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Joel Whitaker

Sustainability Is Important, But Category Claims Are More Critical: Study

Sure, sustainability sells. But will its use in your marketing messages attract new customers? Probably not by itself. That's the conclusion of a just-released research report from researchers from New York University's Stern School of Business jointed with Edelman Communications to examine best practices for

Prestige Beverage Intros Lana Tequila

With Best of Class in the Silver/Gold Tequila category from the San Francisco World Spirits Competition, Prestige Beverage Group announces the launch of Lana Tequila, which it says will "redefine the ultra-luxury tequila category and is destined to delight discerning connoisseurs for generations." The name Lana

U.S. Craft Beer Sales to Reach $52 Billion by 2028: Study

The study says the U.S. craft beer market was valued at $29.03 billion in 2022 and will reach $52.47 billion by 2028, growing at the 10.37% CAGR during the forecast period. In 2022, the US craft beer market was valued at 26.42 million BBL and

Brian Arden Wines Owners Ordered to Pay $800,000 to Investor

BAW Capital LLC, an affiliate of Brian Arden Wines, was ordered to pay nearly $800,000 to 83-year-old Violet Kaplan of Phoenix, Ariz. Kaplan said she was promised a 10% return, but she never saw a return on her $400,000 investment. Owners of BAW Capital were ordered

My Favorite Neighbor Unveils 3-Liter Boxed 2021 Cabernet Sauvignon For $160

The days of boxed wines being a cheap alternative may be gone. My Favorite Neighbor just released a new three-liter boxed edition of its 2021 Cabernet Sauvignon--inaugurating a pilot effort to explore the viability of alternative sustainable packaging in the prestige wine space. The carbon footprint of the

Beer Institute Launches 'StandWithBeer.org' to Promote Moderation, Nutritional Transparency and 'Hold Liquor Accountable'

Beer Institute, the oldest national trade organization representing the beer industry, launched StandWithBeer.org, an educational platform to "showcase the economic and social impact of the $409 billion American brewing industry, including its initiatives to promote moderate consumption and nutritional transparency. The platform also sheds light on how large

AllOver Media Acquires Boxi

All Over Media, the largest multi-platform out-of-home media company in the U.S., has just acquired Boxi, the nation's largest truck media company. Terms weren't disclosed. “In the twelve months ending in March 2023, U.S. drivers have logged 3.27 trillion miles,