Marketing

For the first time this fall, Uncle Nearest Single Barrel Whiskey will be available nationwide.  And whiskey fans across the country will decide which five states will get it first.  Currently, Uncle Nearest Single Barrel Whiskey is only available to purchase online and at Nearest Green Distillery in Shelbyville, Tennessee.

On the heels of Bud Light’s recently-announced “Easy to Summer” platform, part of the larger Easy to Drink, Easy to Enjoy campaign established at the Super Bowl, the brand is now making it easier than ever for 21+ fans to see their favorite rock and country artists live this

Brand owners are now on notice that federal trademark law is basically limited to the United States.  If a company wants to sell outside the U.S. and to enforce its trademark rights, it must have strong agreements with licensees, partners or agents outside the U.S. and it must

The winner of the 12th annual Samuel Adams Brewing the American Dream program is Funkytown Brewery, Chicago. The Brewing & Business Experienceship is an annual program that invites craft brewers nationwide to apply for the chance to win unparalleled access to brewing and business resources from experts at Samuel Adams,

Redwood Empire Whiskey, a California whiskey made and aged in the ancient forests of the Redwood Empire, has planted 1 million trees. In 2019, the California brand started its "Buy a Bottle, We'll Plant a Tree" initiative. When customers buy any of Redwood Empire's

It could have been an uncomfortable moment for any CEO.  Appearing on CBS Mornings, the interviewer noted that in years past Anheuser-Busch has supported various LBGTQ activities, such as the aluminum bottle in gay flag colors.  But, she added, A-B has also supported congressmen who oppose the LBTGQ movement. "

Beer Institute, the oldest national trade organization representing the beer industry, launched StandWithBeer.org, an educational platform to "showcase the economic and social impact of the $409 billion American brewing industry, including its initiatives to promote moderate consumption and nutritional transparency. The platform also sheds light on how large

People for the Ethical Treatment of Animals (PETA) called on FIFA to reject Budweiser as the beer sponsor for the 2026 Men's World Cup if the beer-maker won’t stop amputating the tailbones of its iconic Clydesdales. PETA says the practice causes the horses "immense pain"

NASCAR Xfinity Series driver Stefan Parsons is showcasing the renowned Nelson's Green Brier Distillery Tennessee Whiskey brand on his suit and 07 SS GreenLight Racing Chevrolet Camaro during the highly anticipated Nashville Superspeedway Xfinity Series race on Saturday, June 24. The two have connected legacies. During Prohibition, bootleggers

Spirits innovator Sammy Hagar and Grammy/Emmy Award winning musician Guy Fieri announced Santo Spirits first consumer loyalty program. The Santo Spirits Club leverages Web3 technology powered by Trident3's NEAR Protocol which provides a seamless, secure, and digitally-native experience for loyalists to earn exclusive rewards for their continued