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Packaging

Loverboy's New RtDs: Spritz Variety Pack, Black Cherry Vanilla 6-Pack

Loverboy said it added a Spritz Variety 8-Pack and Black Cherry Vanilla Sparkling Hard Tea 6-Pack to its lineup of premium sparkling hard teas, spritzes and canned cocktails. Stemming from exceptional DTC sales and urging requests from their ultra-dedicated fanbase, following are more details on the new,

Celtic Honey Upgrades Packaging, Reformulates at 80 Proof

Celtic Honey (Luxco) has updated its packaging to feature a modernized, simplified logo. While the bottle is the same, the new packaging features an elevated capsule enclosure as well as foiled treatment on a craft-paper label for a premium look and feel. The new formulation boosts the proof to

New Labatt Throwback Tea Features Buffalo Bills Iconic Red Helmet

Labatt Blue Light is releasing Throwback Tea, a non-carbonated red raspberry hard iced tea, featuring the iconic red helmet on its packaging. Newly named the official sponsor of Bills Mafia, Throwback Tea brings today's fans the intensity and nostalgia of the Bills' teams from the 1990&

New Sol Chelada Variety Pack Coming

The new Sol variety pack includes Sol Chelada, Limon y Sal and Mango y Chamoy variants, as well as its namesake lager. Sold in key regions, the new 12-ounce 12-pack variety pack seeks to capitalize on the popularity of cheladas, with segment growth up 19% and chelada multipacks

1800 Tequila's Essential Artist Series Features Dustin Yellin

1800 Tequila, the world's most awarded tequila brand, said the 11th edition of its "Essential Artist Series" reaffirms its role in celebrating the best taste in tequila and in life. Featuring a collaboration with Brooklyn-based contemporary artist and founder of Pioneer Works, Dustin Yellin, the

Four Roses Refreshes Brand for 1st Time in Nearly Two Decades

Four Roses Distillery's global brand refresh is the first update for the brand since 2006. The new visual identity comes as Four Roses, a heritage brand that predates Prohibition, celebrates its 135th year. Fans of the brand and consumers alike will see the refreshed branding across all of

Glenturrett's $100,000 Decanter

For the first time, James Turrell, an American artist famed for working with light and space, has worked on a whisky decanter. The result was presented at the Lalique Art Gallery in Burlington Arcade, London, May 16. Only 80 of the "Eight Decades" decanter, which was created to