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Patron Marks Dia de Muertos with Comedy Skit

On Nov. 2, Patron will bring La Última Risa - The Last Laugh to the legendary New York City comedy club The Stand, a one-night-only comedy show inspired by calaveritas literarias, the centuries-old Mexican tradition of writing witty verses that poke fun at the quirks and personalities of

Portuguese Cork Assn. Turns to Pedicabs to Expand Promotion

The Portuguese Cork Association (APCOR) expands its U.S. educational campaign, “Drink Responsibly. Choose a Bottle with a Natural Cork” by providing New York’s top wine events with complimentary cork-branded pedicab rides. A new activation, the experiential promotion encourages consumers to associate mindful consumption with natural cork, elevating

Elijah Craig Unveils Tavern Trail for Old Fashioned Week

In celebration of the return of Old Fashioned Week (10/9 – 10/18), Elijah Craig unveils the Old Fashioned Tavern Trail, now in its seventh year. A play on Kentucky’s historic bourbon trail, this collection of 70 destinations across the country celebrates connection, community and good bourbon – all while

Rombauer Vineyards, Lane Boosts Toast Western Style with Joy Boot

Rombauer Vineyards, the Napa Valley winery celebrated for its iconic Carneros Chardonnay, today announces the release of the limited-edition "Joy" Boot, created in partnership with artisanal Western footwear brand Lane Boots. The collaboration bridges wine country elegance with timeless Western craftsmanship for an unexpected style crossover. Translating

Smirnoff Ice Partners with Brittany Broski for Brand's 1st Holiday Bash

Smirnoff Ice and Brittany Broski are making it official. The two are joining forces for a partnership that kicks off with Halloween and only gets more delightfully absurd from there. The partnership kicks off this Halloween with the launch of the Smirnoff Ice Bottle Costume, giving fans a way to

Come Over October Goes Global, Expanding Across U.S., Canada, N.Z.

Come Over October returns for its third year with its broadest participation yet, as the campaign expands internationally, grows its presence across U.S. retail and introduces new ways for consumers to put its simple invitation to gather into action. Canada returns for a second year with an expanded national

California Wines' Eureka! Gathers Wine Buyers, Importers, Retailers in New York

California Wines convened the 2026 edition of Eureka! A California Wine Experience on September 21 in New York City, bringing together Nearly 250 wine buyers, sommeliers, importers, retailers and other members of the wine trade tasted new wines, gained market insights and reinforced relationships. A regional walk-around tasting moved