Sales

In the four weeks ending January 24, total alcohol sales grew 1.6% from year earlier levels to $7.8 billion, although case volume was down 0.1% from a year earlier, NIQ reports. Dollar sales accelerated to $1.9 billion in the week (w/e Jan. 24).from $1.

Beer remains the top seller off premise for Super Bowl weekend, but its lead is narrowing. That's according to Fetch, which powered by billions of verified receipts and based on last year’s Big Game purchases, show fans rethinking game-day traditions, with healthier snacks, alternative drinks, and