Sales

The US beverage alcohol market across the On- and Off-Premise reached $222 billion in the latest 52 weeks, down -1.1% from the year prior – an environment shared by moderation, macro-economic strain, and shifting demographics, NIQ reports. Almost half (49%) of this spend still runs through the On-

January sales remained positive year-over-year, NIQ reported, with prepared cocktails accelerating momentum into late January with dollar sales up 8.8% and case volume up 3% in the four weeks ended Jan. 31 vs. the prior period when they were up 2.6%. After Prepared Cocktails, Beer contributed

A bill pending in the California State Senate would allow boutique and small-scale vinemakers the opportunity to sell at certified farmers markets. State Sen. John Laird, the prime sponsor, said the intention is to help small winemakers as wine consumption plummets. Currently, only estate wineries can sell at farmers

December was a bit more merry for distilled spirits, Wine & Spirits Wholesalers of America said, but wine got another lump of coal in its stocking. And as for a Happy New Year, here's how WSWA phrased it: "As we move into 2026, stability—not rapid recovery—

In the four weeks ending January 24, total alcohol sales grew 1.6% from year earlier levels to $7.8 billion, although case volume was down 0.1% from a year earlier, NIQ reports. Dollar sales accelerated to $1.9 billion in the week (w/e Jan. 24).from $1.

Beer remains the top seller off premise for Super Bowl weekend, but its lead is narrowing. That's according to Fetch, which powered by billions of verified receipts and based on last year’s Big Game purchases, show fans rethinking game-day traditions, with healthier snacks, alternative drinks, and