[BND] Your Breakfast Briefing --

Good Morning and Happy Thursday, September 21, 2023

Wine DtC Shipment Value Fell 10% in August

And volume fell even more – 12% to 319,266 cases, accorfding to Wine Business Analytics/Sovos ShipCompliant.  But that's well above 2019 levels. Washington State was the only region to grow in the past 12 months, according to the analysis.  Its wineries shipped $185.5 million of wine DtC in

Pernod Ricard Mulls Sale of Its Wine Portfolio

This is the second time since 2019 that Pernod has reportedly sought to sell its wine business, which peviously was valued at about $1 billion.  The plan to sell the portfolio was first reported in the Australian Financial Review. No decision has been reached on a sale of Pernod's wine

M.S. Walker's Doug Shaw to Chair WSWA, Calls for Strengthening Three-Tier System

Wine & Spirits Wholesalers of America (WSWA) elected Doug Shaw, president, M.S. Walker, Inc. Chairman of the Board. Addressing the association at its annual membership meeting in Washington, D.C., Shaw urged distributors to continue strengthening the three-tier system, the most efficient and safest alcohol distribution system in the world

Tequila Don Julio Launches Love Letter to Mexico

The brand releases an anthem film, "A Love Letter to Mexico" that celebrates modern Mexico and its people who live Por Amor. A magnetic invocation of Mexico's heart and soul and a visceral reimagination of the brand aesthetic and intentions. The campaign is crafted in collaboration with Mexican luminaries who

Iron Horse Details Holiday Gift Sets

Forbes Vetted rated Iron Horse the Best Sparkling Wine Subscription, and the winery is offering a new short-term, three-shipment subscription for the holidays. The first shipment is a magnum of 2018 Classic Vintage Brut in December, followed by two shipments (two bottles each) of the Winemaker's Choice selections in January

Russell's Reserve Single Rickhouse Bottling

Russell's Reserve (Wild Turkey) continues to explore the impact of the aging environment with its Single Rickhouse 2023 from Camp Nelson F, credited with yielding some of the distillery's most complex whiskeys. Built in the 1940s, the Camp Nelson Rickhouse F sits lower than its peers on the Camp Nelson

Truly Hard Seltzer's New Variety Pack Reprises Favorite Flavor

The all-new Celebrations Mix Pack brings the long-awaited return of Truly's most requested flavor, Truly Rosé, plus three new seasonal styles, Peach Fizz, Cranberry Cheers, and Citrus Sparkler. Available nationwide following the success of Truly's mystery inspired "Wonderworld" pack and its latest seasonal "Red, White & Tru" pack, "Celebrations" gives Truly

Whetstone Beer's New Quechee Maple Amber Ale Supports Vermont State Parks

For the fall 2023 edition of Whetstone Beer's "pints for parks" program, it showcased the flavors of Vermont along side the beauty of state parks. When the brewers decided to produce a Maple Amber Ale, they set out to try to find a local Maple producer for the large amount

Coors Light to Be Featured in Super Bowl Ads

In the wake of the Dylon Mulvaney transgender influencer mess, Anheuser-Busch must regret having relinquish its exclusive sponsorship of the Superbowl. If there ever was a time when an advertiser would want to dominate a consumer's mind, this would be it. With 26.8% in the week ended Aug. 19

Peace Hard Tea Hits Shelves in Southeast

Peace Hard Tea, a new innovation from Molson Coors Beverage Co. and Coca-Cola Co., is appearing on store shelves across the Southeast.  It comes in 24-oz. single cans in three flavors, Freedom of Peach, Really Really Razzy, and More Peace More Lemon. Together with the Arnold Palmer Spiked franchise, Molson

A-B Yields to PETA, Will Stop Cutting Clydesdale Tails

Budweiser agreed to stop docking the tails of the Budweiser Clydesdales, People for the Ethical Treatment of Animals said. PETA said the practice was painful, and A-B agreed to end it after dozens of PETA protests, nationwide ad campaigns, and pleas from more than 121,000 concerned consumers. It sends

Who & What --

Stoli Group names Andreas Sigl Global CMO, a new position.  He joins from Phillip Morris International where he most recently served as Vice President Global Media and Partnerships, driving brand engagement and market share in a significant transformation towards a smoke-free future. MMGY Wagstaff is excited to share that we

What We're Reading

Economic Change and the Global Wine Glut Maybe it shouldn't be a surprise that there's a wine glut.  One hundred years ago, wine was a cheap source of calories for Old World workers who could not afford a better diet. Since World War II, incomes in the Old World have

Thanks for reading. See you tomorrow. –  Joel