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Sazerac Acquires UK Vodka Brand

Sazerac, one of the leading and fastest-growing spirits companies in the world, said it completed its acquisition of Au Vodka, a UK-based vodka and ready-to-drink (RTD) brand. The deal was first announced as a binding agreement and has now closed following customary completion conditions. Terms of

House of Suntory's Haku Vodka Introduces First Campaign

House of Suntory's Haku Vodka Introduces First Campaign

The House of Suntory unveils "Made to Shine," Haku Japanese Craft Vodka's first brand campaign, and introduces internationally acclaimed musician, songwriter and actor Rina Sawayama as global brand ambassador. The campaign celebrates individuality and ingenuity, encouraging people to look beyond the familiar, challenge expectations and find

Captain Morgan Tours U.S. Football

Captain Morgan is hitting the road with the "Captain While You Can" Tailgate Tour, bringing the Captain—and his ship—to football towns across the country. At every stop, the Captain will lead the crew, rally hometown pride and spark the spontaneity that makes game day unforgettable, turning

Hope Family Intros Wine-in-Box for 'Troublemaker' Red, White Blends

Hope Family Intros Wine-in-Box for 'Troublemaker' Red, White Blends

Hope Family Wines said it introduced a 1.5 liter boxed version of its Troublemaker Red Wine and Troublemaker White Wine. The boxed version is a line extension for the regular bottled versions that are available across the country in various retail locations. The box version is produced exclusively for

Judd's Hill Winery Another Victim of Continued Downturn in Wine Consumption

Judd's Hill Winery is winding down its winery operations and will not longer produce custom wines or operate a winery facility. "The continued downturn in wine consumption and sales has made it no longer pssible for us to continue operating," the winery said in a letter

US Shoppers Ask if a Lower-Priced Product Will Do Job as Well as Premium

US marketplace is increasingly defined by two distinct consumer behaviors: shoppers willing to pay more for products they believe are worth it, and shoppers actively seeking lower-cost alternatives. As a result, growth is concentrating at the premium and value ends of the market, creating what NIQ and World Data

Jack Daniel's Debuts Tennessee Blackberry mixed with Lemonade as New RtD

Jack Daniel’s announced the debut of Jack Daniel’s Tennessee Blackberry mixed with Lemonade, bringing the fan-favorite cocktail to the ready-to-drink (RTD) category for the first time in a convenient four-pack. “When we launched Jack Daniel’s Tennessee Blackberry last summer, fans quickly fell in